About the Role
The role involves analyzing advertising data, generating performance reports, and supporting campaign optimization through data-driven insights.
Responsibilities
- Collect and process advertising performance data from multiple sources
- Create detailed reports on campaign effectiveness and audience reach
- Support forecasting and planning for advertising inventory
- Analyze trends in viewer engagement and ad response metrics
- Collaborate with sales teams to provide data for client presentations
- Monitor real-time campaign performance and identify anomalies
- Maintain data accuracy across reporting systems and dashboards
- Assist in the development of automated reporting tools
- Translate complex data findings into clear business insights
- Evaluate the impact of ad placements across platforms and time slots
- Support yield management by analyzing pricing and inventory trends
- Contribute to post-campaign analysis for internal and external stakeholders
- Work with cross-functional teams to align data practices
- Identify opportunities to improve data collection and reporting processes
- Ensure compliance with data governance and privacy standards
- Track competitive advertising activity and market benchmarks
- Assist in onboarding new advertising partners with reporting frameworks
- Validate third-party measurement data for consistency
- Support ad hoc requests for executive-level summaries
- Participate in testing new analytics methodologies and tools
Nice to Have
- Experience with advertising technology platforms
- Familiarity with Nielsen or other audience metrics
- Knowledge of streaming media advertising trends
- Exposure to statistical analysis or predictive modeling
- Background in data engineering or ETL processes
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexibility for remote and office-based work
Team
Part of the advertising strategy and analytics team within a global media organization
About the Team
This team focuses on delivering actionable advertising insights through data analysis, supporting both sales and programming divisions with performance intelligence.
What We Offer
Opportunities for professional development, exposure to global media strategies, and involvement in high-impact advertising initiatives.
May be available depending on role requirements and business needs
