Responsibilities
- Own everything between traffic and trial. The website roadmap, the landing page architecture, the messaging on every conversion surface, the trial signup flow, the pricing page. The Head of Distribution hands you traffic. You turn it into trials.
- Build the testing machine, then run it. Most CRO programs ship 2-4 experiments a month. We expect you to ship more - because you've built agent-assisted workflows for hypothesis generation, variant production, QA, launch, and readout.
- Make AI core to how the website actually works. Personalized landing experiences by source. Copy variants generated and tested in hours instead of weeks. Content briefs and page drafts that come out of an agent loop, not a freelancer queue. You'll define what 'AI-native website' means at Close and ship it.
- Win at LLM-powered search. Build the systems that get Close cited by ChatGPT, Perplexity, and Gemini for the queries that matter. Track it, optimize for it, and treat it as a real channel.
- Connect cleanly into product activation. The trial signup flow hands off to the Product Growth team. You make sure the website → trial → activation path feels like one elegant experience, not three.
- Prove it's working. Visitor → trial conversion, trial signup volume, experiment velocity and win rate. If you've been here six months and the numbers look the same, something is wrong.
Requirements
- 8-12 years in growth at a SaaS or PLG company, owning website performance and trial funnel optimization. You can point to specific experiments, what they tested, and what you learned. We especially like the failures.
Nice to Have
- Conversion-obsessed. You're the kind of person who notices a button label is off and immediately wants to test a fix. You treat the website like a product - always with a roadmap, always with a hypothesis, always with something running.
- An AI-native operator. You use it to run experiments you couldn't run before - synthetic copy tests at scale, instant page variants, agent-driven competitive teardowns, automated experiment readouts that catch wins you'd miss reading dashboards. The first time you do something, you do it. The second time, you build the agent that does it for you.
- Hands-on. You write the copy, pull the data, brief the engineer, review the design, and ship. If your best work depended on a large team or a dedicated analytics partner, this is not the right role.
- Literate in modern search. You understand traditional SEO - technical, on-page, authority - and you have real opinions about how LLM-powered answer engines (ChatGPT, Perplexity, Gemini) discover and surface SaaS content.
- Technical enough to be dangerous. You can read HTML/CSS/JS, you work close to the code layer, and you don't need a ticket queue to make a copy change.
- A systems thinker. You think in CAC, LTV, payback. You have opinions on how channel strategy connects to landing page experience. You see the website as one connected system, not a collection of pages and you build agent workflows that treat it that way.
Benefits
- Competitive compensation including an organization-wide goal-based bonus
- Paid Time Off: 5 Weeks PTO upon joining + Winter Holiday Break. Each year with the company, you'll receive 2 extra PTO days.
- 80% Work Option: Work with your manager to choose between working 5 day weeks (standard full-time) or 4 day weeks @ 80% pay
- Paid Parental Leave for primary and secondary caregivers
- Sabbatical: After 5 years with the team, you're eligible for a 1 month paid sabbatical
- Healthcare (US residents): Medical, Dental, Vision with HSA option, Dependent care FSA
- 401k (US residents): We match 6% contributions with immediate vesting
Additional Information
- Work with your manager to choose between working 5 day weeks (standard full-time) or 4 day weeks @ 80% pay
