Brand Boosting GmbH is hiring an Affiliate & User Acquisition Lead to own full-funnel acquisition strategy across affiliate, influencer, PPC, and performance media channels. You will be responsible for driving large-scale user growth through high-performing campaigns with a focus on ROI, CAC reduction, and LTV growth.
What You'll Do
- Own full-funnel acquisition strategy across affiliate, influencer, PPC, and performance media channels.
- Plan, launch, and optimize high-performing user acquisition campaigns.
- Test, analyze, and iterate continuously through structured A/B experiments across creative, landing pages, audiences, and flows.
- Collaborate with product teams to improve activation, retention, and monetization funnels.
- Develop high-impact partnerships with ad networks, media partners, and influencers.
- Work cross-functionally with BI and data teams to translate insights into actionable strategies.
- Report, monitor, and communicate core metrics (CAC, LTV, ROAS, retention) to guide budget allocation.
- Explore new growth opportunities across emerging channels and creative performance frameworks.
What We're Looking For
- 3–5 years of experience in performance marketing or user acquisition.
- Deep understanding of affiliate marketing, DSPs, PPC, and influencer-driven user acquisition.
- Proven success driving measurable results on CAC, ROAS, and LTV metrics.
- Analytical mindset with proficiency in Google Ads, Meta Ads, TikTok Ads, MMPs, and BI dashboards.
- Strong grasp of funnel dynamics, conversion optimization, and creative performance testing.
- Excellent English communication skills (written and verbal).
- Growth mindset with a bias for action, self-motivated, iterative, and impact-driven.
Nice to Have
- Experience ideally in fintech, crypto, gaming, or Web3.
Technical Stack
- Google Ads, Meta Ads, TikTok Ads
- MMPs: Koachava, AppsFlyer
- BI dashboards: Looker, Mixpanel, Posthog
Team & Environment
You will work directly with a global C-level marketing team in a company of 1-10 employees. The culture thrives on experimentation and measurable growth.
Benefits & Compensation
- Be part of one of the fastest-growing reward and ad-tech ecosystems in Web3.
- Work directly with a global C-level marketing team.
- Fully remote culture with flexible hours and real ownership of your work.
- Competitive compensation, performance-based bonuses, and growth opportunities.
Work Mode
This is a fully remote position with flexible hours.
Brand Boosting GmbH is an equal opportunity employer.
