Responsibilities
- Promote and increase adoption of a fetal risk screening product through direct engagement with obstetricians, maternal-fetal medicine specialists, and genetic counselors
- Build and sustain strategic relationships with influential medical professionals and key decision-makers in healthcare
- Prospect new clients, nurture leads, and maintain long-term partnerships within the healthcare community
- Target and convert commercial opportunities in OB-GYN, maternal-fetal medicine, and genetic counseling practices, including hospitals and federally funded clinics
- Develop and execute a regional growth strategy to accelerate product utilization in assigned territory
- Oversee end-to-end sales processes, from lead generation to closing and onboarding new accounts
- Represent the company at industry events, conferences, and networking functions to generate awareness and leads
Work Arrangement
Hybrid
Responsibilities
- Increasing utilization of UNITY Fetal Risk Screen and driving market development through direct sales to individual OBGYNs, MFMs, and Genetic Counselors
- Identifying, developing, and managing commercial relationships with key opinion leaders in medicine and other key healthcare professionals
- Effectively prospecting and cultivating new business and maintaining key relationships
- Identifying and capitalizing on commercial opportunities for growth within a specific region or geography – predominately in OBGYN, MFM, and GC clinics, as well as hospital systems and Federally Qualified Health Centers
- Creating and implementing a strategic business plan to grow utilization quickly in your geography
- Managing the full lifecycle of the product sales process, including new business development and lead generation
- Attending local tradeshows, industry conferences and networking events
Other
- Must act with a sense of urgency, with a focus on closing business
- Ability to use discretion and professionalism as it relates to handling patient and physician information and documentation
- Working knowledge and application of HIPAA laws, privacy, and ethics surrounding patient privacy and information
- Must work independently with an internal drive to be successful
