Responsibilities
- Defines strategic direction for influencer marketing initiatives, ensuring they support brand goals and key performance indicators for major lifestyle and consumer packaged goods clients.
- Collaborates with cross-functional teams such as Creative, Analytics, Paid Media, and CX, along with the Influencer Activation Team, to integrate campaigns and maintain awareness of agency capabilities, digital trends, and emerging technologies.
- Leads communication efforts in tactical planning and represents influencer marketing expertise across internal and client-facing discussions.
- Promotes innovation by utilizing new platforms, AI-powered insights, and trend analysis to build resilient and future-ready strategies.
- Develops and sustains relationships with talent representatives and management agencies to ensure dependable collaborations and rapid campaign execution.
- Serves as a trusted consultant, advising clients on best practices in social media, digital engagement, and influencer marketing while identifying paths for strategic expansion.
- Advances client relationships to reveal additional revenue streams and strengthen long-term partnerships.
- Evaluates campaign briefs, aligns internal teams, and coordinates staffing requirements with senior strategy leads and resource management to ensure efficient delivery.
- Mentors team members by sharing industry insights, best practices, and updates on evolving trends to strengthen overall influencer marketing capabilities.
- Works with senior strategy leads to create case studies that showcase impactful influencer marketing outcomes.
Benefits
- Opportunity to work with prominent global brands on cutting-edge influencer marketing campaigns.
- Be part of an agency culture focused on integration, innovation, and delivering measurable impact.
- Engage with high-caliber professionals across creative, data, and media disciplines.
- Access professional development, mentorship, and leadership growth opportunities.
- Receive competitive compensation, benefits, and potential for career progression.
Compensation
$95,000 USD – $125,000 USD
Work Arrangement
Not specified
Team
Collaborative, cross-functional environment with integration across creative, analytics, media, and client teams.
Other
- Salary Range: $95,000 USD – $125,000 USD
- Actual compensation within this range depends on factors such as internal pay equity, market conditions, budget, tenure (for current employees), and the candidate's experience, background, and qualifications.
- The company is an Equal Opportunity/Affirmative Action employer.
- Applicants are considered without regard to race, color, religion, gender, age, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or citizenship status.
