Eyes On Eyecare is looking for a VP of Content to lead our content & publishing department. You will be both a visionary leader and a modern media operator, owning the full content ecosystem from strategy to measurable impact. Our mission is to empower the people who care for vision with the tools, knowledge, and connections they need to excel.

What You'll Do

Own a proactive, long-range editorial and programming calendar across Resources, Glance, Courses, and Events.
Continually raise the bar for what 'quality content' means for our brand and make high-level editorial calls on what we cover.
Own the events portfolio strategy, including setting annual timing windows, program direction, and selecting/managing program chairs and faculty.
Partner with sales and sponsors to align programming with commercial reality while protecting educational integrity.
Continually refine our channel strategy to drive reach and loyalty and partner with the editorial team to structure content for modern discovery.
Refine data-driven feedback loops on content performance and develop resilience plans for shifting platform traffic.
Collaborate with sales and marketing to create content programs that maintain editorial independence and high value.
Guide editorial packaging for revenue-aligned initiatives and represent editorial leadership in cross-functional decisions.
Be the key partner & contact for OD and MD Key Opinion Leaders.
Coordinate with Client Services and internal stakeholders on client-connected editorial work.
Build and maintain operating systems that make content production predictable, scalable, and high-quality.
Ensure workflow clarity from strategy to publish and optimize, and run recurring ideation and planning rhythms.
Lead, coach, and develop the content leadership team.
Set direction for new and existing content format strategy and oversee original research content initiatives.
Champion practical AI adoption inside content workflows while maintaining editorial standards.

What We're Looking For

10+ years experience leading content in a healthcare digital-first environment (publication, education media, professional media, or adjacent).
Demonstrated ability to set content strategy and translate it into execution through teams and systems.
Strong ability to think big picture, long term, and set a 3 year, 1 year, and 6 month strategy that supports company objectives.
Comfort with performance analysis and using analytics dashboards to guide content direction.
Proven people leadership: coaching editors/creators, setting accountability, clarifying ownership, and building culture.
Experience building independent editorial content frameworks that protect editorial integrity.
Experience launching new content formats (video/audio/webinars) and building repeatable production models.
Experience with project management software (ClickUp or similar).
Experience with Zoom, Google Suite, and collaborative digital tools.
Strong experience with Analytics applications - Google Analytics, Mixpanel, Parse.ly, Google Looker Studio.
Accepting of AI in department workflows and embracing LLMs for efficiencies.

Nice to Have

Experience in eyecare or medical education domains.
Familiarity with clinical review workflows, fact-checking standards, and/or CE/CME-like content environments.
Experience owning or shaping a virtual professional education/events portfolio, including speaker/chair strategy and program design.
Experience creating original research as content (surveys, field studies, reports).
Strong fluency in how AI is changing content discovery and production (e.g., AI search, answer engines, workflow augmentation).