Vericast is hiring a Vericast Data Analyst - Marketing Analytics & Digital Insights (Remote)

Vericast is the financial institution performance ally. We empower banks and credit unions to accelerate growth, enhance efficiency, boost engagement, and navigate transformation through advanced data, technological solutions, and human expertise. Our sophisticated analytics, data-driven intelligence, and integrated capabilities enable precise, scalable execution. Thousands of financial institutions rely on Vericast's 150-year financial services knowledge to achieve superior outcomes. We are recruiting an accomplished Data Analyst for our Insights and Analytics team, where you'll transform intricate data into strategic intelligence driving marketing effectiveness and institutional growth. This role integrates analytical prowess with business acumen to optimize marketing investments, elevate digital customer experiences, and inform data-driven decision-making across the organization. As a pivotal team member, you'll operate at the intersection of marketing science, digital analytics, and financial services expertise, delivering actionable insights directly impacting campaign performance, customer engagement, and ROI optimization. KEY DUTIES/RESPONSIBILITIES Strategic Analysis & Insights: Spearhead large-scale dataset analysis from digital platforms, CRM systems, and marketing automation tools to reveal actionable trends; Design measurement frameworks aligned with business strategies; Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact; Perform strategic analyses supporting executive decision-making (30%) Digital & Marketing Analytics: Evaluate website and digital performance including traffic, engagement, conversion funnels, and session quality; Monitor critical metrics like Cost Per Account, Lifetime Value, ROAS, and conversion rates; Execute A/B testing and multivariate experiments; Leverage tag management systems for accurate data tracking (30%) Data Visualization & Communication: Develop advanced dashboards using Tableau, Power BI, or Looker; Translate complex analytical findings into compelling narratives for leadership; Present strategic recommendations driving action; Create automated reporting solutions providing real-time marketing performance visibility (20%) Collaboration & Project Management: Collaborate with cross-functional teams to deliver integrated insights; Manage multiple analytical projects ensuring high-quality delivery; Partner to improve digital customer journeys based on data intelligence (20%) QUALIFICATIONS EDUCATION Bachelor's degree in quantitative disciplines (Statistics, Data Science, Economics, Mathematics, Computer Science) Master's degree preferred EXPERIENCE 5-9 years progressive experience in data analysis, marketing analytics Financial services industry experience strongly preferred Proven track record of influential strategic insights KNOWLEDGE/SKILLS/ABILITIES Analytics Platforms: Expert proficiency with Google Analytics, Adobe Analytics Programming: Advanced SQL; Python/R statistical analysis Data Visualization: Tableau, Power BI, Looker expertise Database Technologies: Cloud platforms, big data tools experience Marketing Technology: Automation platform and CRM system familiarity BASE SALARY: $110,000-$140,000 *Applications accepted through January 10, 2026* Compensation depends on skills, living costs, experience, and responsibilities. Vericast celebrates diversity, supporting differences for employee, client, and community benefit. Equal Opportunity employer considering applicants without discrimination. Disability accommodations available by contacting [email protected]. #LI-KK1 #LI-REMOTE