Responsibilities
- Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in France / Benelux.
- Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs, ensuring brand consistency across all touchpoints.
- Work alongside retailer marketing & commercial teams to enhance WHOOP brand positioning across the France / Benelux region.
- Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms.
- Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement.
- Use data to analysis campaign performance and optimise for future success
- Plan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region.
- Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts.
- Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations.
- Work with EU Trade Marketing Lead to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies.
- Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence.
- Build and maintain strong relationships with regional cluster to drive alignment across operations, marketing, product, and finance and ultimate commercial success.
Work Arrangement
Remote (Country)
Additional Information
- Willingness to travel (25%), across the France / Benelux region, Europe and visits to WHOOP HQ in Boston, MA.
- Applicant must reside in Belgium, the Netherlands, or Luxembourg
