Responsibilities
- Own the end-to-end product lifecycle — from discovery and ideation to launch and continuous optimisation.
- Define and drive the product roadmap aligned with product growth, monetisation, and market expansion goals.
- Build and enhance platforms for: DOOH campaign planning & inventory management
- Build and enhance platforms for: Audience targeting & geo-spatial intelligence
- Build and enhance platforms for: Performance measurement & reporting dashboards
- Collaborate closely with engineering teams to translate business needs into: Technical specifications
- Collaborate closely with engineering teams to translate business needs into: APIs and system workflows
- Collaborate closely with engineering teams to translate business needs into: Scalable data architectures
- Work with data and analytics teams to define KPIs such as: Campaign reach & impressions
- Work with data and analytics teams to define KPIs such as: Footfall attribution
- Work with data and analytics teams to define KPIs such as: ROI and performance metrics
- Partner with sales, operations, and client teams to gather feedback from brands, agencies, and media buyers.
- Drive integrations with: SSPs/DSPs and programmatic DOOH platforms
- Drive integrations with: Data providers (location intelligence, mobility data, audience insights)
- Drive integrations with: Third-party APIs and ad-serving technologies
- Identify opportunities to improve: Inventory utilisation
- Identify opportunities to improve: Pricing optimisation
- Identify opportunities to improve: Campaign automation
- Stay ahead of trends in: Programmatic DOOH
- Stay ahead of trends in: Location-based advertising
- Stay ahead of trends in: Privacy-first targeting (cookieless, first-party data)
Requirements
- 2-5 years of Product Management experience in AdTech, MarTech, or Media Platforms
- Strong understanding of: Programmatic advertising ecosystem (DSPs, SSPs, RTB)
- Experience working with: APIs, system integrations, and data pipelines
- Agile/Scrum product development environments
- Ability to write: PRDs, user stories, and technical documentation
- Strong analytical skills with experience in Data-driven decision making
- Excellent stakeholder management skills; ability to work cross-functionally
- Strong technical and native level English & Spanish communication skills
Nice to Have
- Experience in Digital Out-of-Home (DOOH) or location-based advertising platforms
- Understanding of: Geo-spatial data and mobility datasets
- Understanding of: Footfall attribution and offline-to-online measurement
- Exposure to: AI/ML use cases in campaign optimisation and audience targeting
- Experience in B2B SaaS or marketplace platforms
- Familiarity with: Ad servers and publisher-side monetisation
- Familiarity with: Measurement frameworks (incrementality, MMM, MTA)
Benefits
- Work on a cutting-edge DOOH platform at the forefront of AdTech innovation
- High ownership and direct impact on revenue-driving products
- Opportunity to shape the future of data-driven outdoor advertising
- Collaborative, fast-paced, and international work environment
Work Arrangement
On-site
