As Teamlead Influencer Marketing, you will take full ownership of scaling influencer initiatives into a key revenue stream for two established lifestyle brands. You’ll evolve existing programs—primarily on Instagram—by testing new platforms such as TikTok and YouTube, refining creator segmentation, and strategically allocating budgets to maximize impact.
What You’ll Do
- Define and execute the long-term influencer strategy, balancing optimization of current efforts with innovation in emerging channels
- Lead end-to-end campaign delivery—from initial concept and creator briefing to performance analysis and iterative improvement using data-driven insights
- Build and manage relationships with creators, overseeing scouting, contract negotiation, onboarding, and ongoing engagement across multiple brand identities
- Coach and develop a team of six, including student workers, fostering a mindset rooted in experimentation, AI integration, and continuous learning
- Collaborate closely with Brand, Creative, and Performance Marketing teams to align influencer efforts with broader business goals
What We Offer
- Remote work flexibility within Germany, supported by agile practices and modern tools
- High-performance hardware (MacBook) and access to collaborative workspaces when desired
- 30 days of paid vacation, sabbaticals, and workations for long-term balance
- Flexible working hours and part-time options to support individual needs
- Personalized benefits: choose between wellness programs, public transit passes, or bike leasing via JobRad
- Comprehensive health support through Nilo.health and access to coaching
- Internal development opportunities, external learning budgets, and regular growth conversations
- A culture that values feedback, collaboration, and well-being, with remote team events and pet-friendly workspaces
Our Environment
We operate as one team, grounded in fairness, agility, and shared growth. With a strong emphasis on personal development and well-being, we support flexible ways of working that align with real lives. This role is based in a remote-first context across Germany, with opportunities to connect in person when it adds value.
