CDK Global is hiring a Senior Product Marketer to shape the Go-To-Market strategy for a key product line within our CRM portfolio. You will act as the vital connection point between product, sales, marketing, and customers, focusing on product messaging, content, competitive intelligence, and enablement to optimize revenue.
What You'll Do
- Drive integrated marketing plans and campaigns that promote the product vision, grow market share, and distinguish the product competitively.
- Perform market, customer, and competitive research to target the market and produce actionable insights.
- Act as the product and market expert, collaborating across Sales, Product Management, Development, and Marketing to define the product marketing mix and strategy.
- Understand customer problems to find innovative solutions and identify new market opportunities.
- Understand business objectives and key performance metrics, championing necessary initiatives to achieve key results.
- Develop persona-based positioning and messaging for different audience levels and target segments.
- Lead the creation of content and messaging for all stages of the marketing and sales funnel, including presentations, blogs, ebooks, success stories, webinars, and videos.
What We're Looking For
- Bachelor’s Degree.
- 3-5+ years of experience in Product Marketing, Sales, or a Go-to-Market role.
- Proven ability to develop and execute effective product marketing strategies.
- Strong analytic skills with the ability to analyze and interpret data to support insights and business development.
- A natural collaborator with a willingness to drive hands-on tactical execution.
- Excellent written and verbal communication and collaboration skills.
- Strong speaking skills and ability to develop compelling customer-facing presentations.
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.
- A winning attitude that inspires optimism, fun, and the desire to always be learning.
Nice to Have
- Background in CRM and/or Automotive/Retail experience.
Team & Environment
You will collaborate closely with cross-functional teams across Sales, Product Management, Development, and Marketing.
Benefits & Compensation
- Medical, dental, and vision benefits.
- Paid Time Off (PTO).
- 401K Matching Program.
- Tuition Reimbursement.
- Compensation: $115K - $135K + Bonus.
Work Mode
This is a remote position.
CDK is an Equal Opportunity Employer committed to creating an inclusive workforce where everyone is valued. Qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, creed or religion, age, disability (including pregnancy), results of genetic testing, service in the military, veteran status or any other category protected by law.
