At Hims & Hers, we're on a mission to help the world feel great through the power of better health. We’re looking for a Sr. Manager, CRM to lead our CRM acquisition strategy and build our lead generation program from the ground up across all verticals. You will partner with cross-functional teams to drive customer engagement and advance our acquisition and retention goals.

What You'll Do

Lead the CRM acquisition strategy for all verticals, leveraging email, push, SMS, and in-app messages.
Build and scale our lead generation program from the ground up, including SMS opt-in.
Regularly analyze CRM funnel KPIs to identify opportunities to optimize pre- and post-click experiences.
Partner with cross-functional stakeholders from Integrated Marketing, Product Marketing, Product, and Insights to advance acquisition and retention goals.
Develop best-in-class testing roadmaps from experimentation and planning to scaling the learnings.
Work with product, data, and engineering teams to design and launch complex automated campaigns, ensuring high-quality implementation and QA.
Collaborate with the Director, CRM, and Sr. CRM Managers to overhaul the reporting structure and dashboards for better program visibility.
Manage, mentor, and develop a team of 1 with an opportunity to grow the team.

What We're Looking For

Bachelor’s Degree or equivalent work experience.
5-8 years of experience in CRM & Lifecycle marketing.
A knack for managing complexity and details while seeing the big picture and appreciating progress over perfection.
Customer-centric mindset with experience using qualitative and quantitative insights to inform strategy.
Ability to communicate the benefits of strategies to business audiences of all levels.
Expertise in bringing cross-functional stakeholders together to advance retention goals.
Familiarity with Braze, Iterable, Marketo, or similar ESPs.
Ability to drive experimentation focused on core success metrics.
Knowledge of HTML, CSS, and email client basics.
A strong desire and curiosity to learn.

Nice to Have

Subscription-based business experience.
An in-depth understanding of the healthcare, wellness, or CPG industry.
Knowledge of FDA & HIPAA regulations.

Technical Stack

Braze
Iterable
Marketo
HTML
CSS

Team & Environment

You'll be part of the CRM team, reporting to the Director, CRM. You will manage a team of 1 with an opportunity to grow the team.

Benefits & Compensation

Competitive salary & equity compensation for full-time roles.
Unlimited PTO, company holidays, and quarterly mental health days.
Comprehensive health benefits including medical, dental & vision, and parental leave.
Employee Stock Purchase Program (ESPP).
401k benefits with employer matching contribution.
Offsite team retreats.

Work Mode

This is a global position.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with fair chance ordinances and laws.