About the Role
The role involves designing and analyzing experiments, building predictive models, and translating complex data into actionable insights to enhance marketing performance and user growth.
Responsibilities
- Develop statistical models to measure and forecast marketing campaign effectiveness
- Collaborate with marketing teams to define KPIs and success metrics
- Design and evaluate A/B tests to optimize user acquisition funnels
- Use large-scale datasets to uncover trends in user behavior and channel performance
- Create automated reporting tools to track marketing ROI and efficiency
- Apply machine learning techniques to improve targeting and personalization
- Partner with engineering teams to ensure data quality and pipeline reliability
- Translate analytical findings into strategic recommendations for stakeholders
- Identify opportunities to reduce customer acquisition costs through data insights
- Lead deep-dive analyses on underperforming channels or segments
- Build segmentation models to differentiate high-value user cohorts
- Evaluate incrementality of marketing spend using causal inference methods
- Develop dashboards to monitor real-time performance of growth initiatives
- Support budget allocation decisions with data-driven forecasts
- Conduct root cause analysis on changes in conversion or retention metrics
- Integrate third-party data sources to enrich internal datasets
- Maintain documentation for models and analytical methodologies
- Ensure compliance with data privacy standards in all analyses
- Mentor junior analysts and contribute to team knowledge sharing
- Stay current with advancements in statistical modeling and marketing analytics
Compensation
Competitive salary with equity and benefits package
Work Arrangement
Hybrid or remote options available
Team
Part of the marketing science team focused on scaling user acquisition and engagement
What We Value
- Intellectual curiosity and a bias for action
- Rigorous analytical thinking with attention to detail
- Collaborative mindset with cross-functional teams
- Commitment to ethical data use and transparency
Impact You’ll Make
- Direct influence on marketing strategy through data insights
- Ownership of key models that inform multi-million dollar spend decisions
- Scaling of growth infrastructure through automation and testing frameworks
Available for qualified candidates
