Responsibilities
- Analyze marketing data to identify trends, patterns, and insights that inform marketing strategies.
- Evaluate the performance of marketing campaigns across various lead sources.
- Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs).
- Conduct ROI analysis on marketing initiatives and recommend optimization strategies.
- Create and present detailed reports and visualizations to communicate marketing performance to stakeholders.
- Use tableau to illustrate key findings and trends.
- Provide actionable insights and recommendations to improve marketing effectiveness.
- Collaborate with marketing, sales, product marketing, and finance teams to align marketing strategies with business objectives.
- Work with data scientists and data engineering to develop predictive models and required data architecture.
- Support the development and execution of customer segmentation and targeting strategies.
- Partner with UXR to identify key customer trends, analyze market conditions to inform marketing strategy and positioning.
- Provide insights into market opportunities and threats.
Requirements
- Bachelor’s degree in Marketing, Business, Statistics, analytics, Data Science, or a related field.
- 6+ years of experience in marketing analytics, business intelligence, or a related field.
- Proven expertise in data analysis, statistical modeling, and data visualization.
- High proficiency in SQL
- Strong analytical and problem-solving skills with a keen attention to detail.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
Nice to Have
- Master’s degree preferred.
- Experience in a marketing-focused industry (e.g., retail, e-commerce, technology).
- Familiarity with marketing automation and CRM systems.
Additional Information
- A secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
