Gusto is hiring a Senior Analyst, Marketing Insights & Analytics to translate data into strategies that grow our small business community. You will analyze marketing performance, develop actionable insights, and collaborate across teams to optimize our impact.
What You'll Do
- Analyze marketing data to identify trends, patterns, and insights that inform marketing strategies.
- Evaluate the performance of marketing campaigns across various lead sources.
- Develop and maintain marketing dashboards and reports to track key performance indicators.
- Conduct ROI analysis on marketing initiatives and recommend optimization strategies.
- Create and present detailed reports and visualizations to communicate marketing performance to stakeholders.
- Use Tableau to illustrate key findings and trends.
- Provide actionable insights and recommendations to improve marketing effectiveness.
- Collaborate with marketing, sales, product marketing, and finance teams to align marketing strategies with business objectives.
- Work with data scientists and data engineering to develop predictive models and required data architecture.
- Support the development and execution of customer segmentation and targeting strategies.
- Partner with UXR to identify key customer trends and analyze market conditions to inform marketing strategy and positioning.
- Provide insights into market opportunities and threats.
What We're Looking For
- Bachelor’s degree in Marketing, Business, Statistics, Analytics, Data Science, or a related field.
- 6+ years of experience in marketing analytics, business intelligence, or a related field.
- Proven expertise in data analysis, statistical modeling, and data visualization.
- Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
- High proficiency in SQL.
- Strong analytical and problem-solving skills with a keen attention to detail.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
- Familiarity with marketing automation and CRM systems.
Nice to Have
- Master’s degree preferred.
- Experience in a marketing-focused industry (e.g., retail, e-commerce, technology) is a plus.
Technical Stack
- Google Analytics
- Adobe Analytics
- Tableau
- Power BI
- SQL
Team & Environment
You will collaborate with marketing, sales, product marketing, finance, data scientists, and data engineering teams.
Benefits & Compensation
- Compensation range: $157,960 - $193,500 in San Francisco and New York, and $129,975 - $159,000 in Denver and most remote locations.
Work Mode
This is a hybrid role open to candidates in Denver, CO; San Francisco, CA; New York, NY; Las Vegas, NV; Atlanta, GA; and Phoenix, AZ.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.
