PAR Technology is looking for a Solution Portfolio Marketing Manager to own our cross-product solution story. You will turn our product portfolio into compelling, outcomes-based narratives that win multi-product new logo deals and drive cross-sell and upsell across our installed base. You will create and operationalize solution positioning, packaging, and repeatable field plays in partnership with Sales, Customer Success, Demand Generation, Product, and Revenue Operations.
What You'll Do
- Own solution positioning: Connect POS, Ordering, Loyalty, and Payments into a unified narrative tied to operator outcomes.
- Build solutions GTM for new logos: Define ICPs, buying committees, competitive angles, and launches; partner with Demand Gen to create targeted pipeline-driving campaigns.
- Operationalize cross-sell and upsell: Create expansion playbooks driven by product usage signals, renewals, and EBR/QBR moments.
- Create sales-ready assets: One-sheets, solution briefs, pitch decks, ROI/TCO tools, talk tracks, objection handlers, demo storyboards, and executive value summaries.
- Enable revenue teams: Train AEs, SDRs, CS, and AMs on solution discovery and expansion qualification; implement lightweight certification for message consistency.
- Be the market voice: Track trends and competitors; translate insights into differentiated messaging, field guidance, and roadmap inputs.
- Prove impact: Partner with RevOps to define KPIs, instrument dashboards, run experiments, and iterate.
What We're Looking For
- 5+ years in B2B SaaS product or solution marketing with measurable impact on multi-product GTM and expansion/cross-sell.
- Strong storytelling and executive-ready writing; able to translate complex tech into clear business outcomes and ROI.
- Experience building lifecycle and expansion programs with CS, AM, and Marketing teams (triggers, offers, messaging, measurement).
- Analytical comfort with pipeline, attribution, and NRR/expansion metrics; uses data to iterate packaging and plays.
- Proven cross-functional operator with Product, Sales, CS, Demand Gen, and RevOps.
- Strong stakeholder management and facilitation skills (workshops, enablement, play rollouts).
- Commercial instincts: understands how messaging shows up in discovery, objections, competitive positioning, and executive conversations.
- Program builder who can move from strategy to assets to field adoption to measurement and iteration.
Nice to Have
- Experience in restaurant or hospitality technology.
- Background in ABM or buying group marketing.
- Exposure to pricing and packaging strategy.
Team & Environment
You will report directly to the Senior Director, Corporate Marketing.
Work Mode
This is a remote position.
PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
