The Software Engineering Manager – Growth and Adoption will lead and build a team of Growth Software Engineers focused on user engagement, activation, and adoption across Autodesk's AI-powered design platform, Forma. This role combines people leadership, technical guidance, and a growth mindset to drive measurable impact through experimentation and data-driven development.
What You'll Do
- Build and lead a team dedicated to improving user journeys across the Forma ecosystem—from onboarding and activation to long-term engagement
- Hire, onboard, and develop a team of Growth Software Engineers
- Foster a culture of experimentation and continuous learning
- Coach engineers in both technical and product thinking
- Create an environment where engineers feel supported, challenged, and empowered
- Lead initiatives focused on onboarding, activation, retention, and engagement
- Enable rapid experimentation (A/B testing, feature flags, analytics-driven iteration)
- Partner with Product and Design to identify and prioritize growth opportunities
- Ensure the team delivers measurable impact on key user and business metrics
- Promote best practices in experimentation and hypothesis-driven development
- Ensure proper instrumentation, analytics, and feedback loops
- Use data to guide decisions and continuously improve user experiences
- Work closely with other product areas
- Partner with analytics, platform, and infrastructure teams
- Contribute to the broader engineering management group
What We're Looking For
- Experience leading and growing software engineers in a product-focused environment
- Strong hands-on background building cloud-based systems
- Experience working with data-driven development, experimentation, or growth engineering
- Ability to balance speed and quality in a fast-moving environment
- Strong collaboration and communication skills
- Passion for building products that deliver real user value
Nice to Have
- Experience with A/B testing frameworks and analytics platforms
- Background in growth engineering, user acquisition, or retention
- Experience with TypeScript, serverless architectures, or AWS
- Experience in large-scale systems or SaaS platforms
- Interest in AI-powered products or design tools
Technical Stack
TypeScript, serverless architectures, AWS, A/B testing frameworks, analytics platforms
Team & Environment
Cross-functional team working across the Forma product ecosystem; focused on personalized onboarding, user journey optimization, feature discovery, activation, and conversion optimization
Benefits & Compensation
- Annual cash bonuses
- Commissions for sales roles
- Stock grants
- Comprehensive benefits package
- Meaningful work that helps build a better world designed and made for all
- Culture of belonging where everyone can thrive
Offers are based on the candidate’s experience and geographic location. Compensation includes stock grants, annual cash bonuses, and commissions for sales roles.
Work Mode
Work mode flexibility is not specified.
We believe diverse teams build better products. Even if you don’t check every box, we encourage you to apply — curiosity, empathy, and a growth mindset matter just as much as experience.









