Paired is hiring a Social Media Manager for Creative Studio (SG-Based/Remote)

A global talent matching agency dedicated to connecting exceptional professionals with innovative companies across remote work environments. Our organization recognizes the critical importance of cutting-edge digital communication strategies. We are currently supporting a client within the Professional Photography and Creative Studio sector based in Singapore. Their forward-thinking approach demands continuous engagement with digital trends, especially in the rapidly evolving landscape of short-form video platforms. They are seeking an exceptionally creative and trend-aware Social Media Manager to lead their content strategy across studio services and merchandise lines. The primary objective involves transforming continuous observation into compelling video concepts, ensuring content remains timely, engaging, and aligned with current digital dynamics by managing social media channels like Instagram and TikTok. Key Responsibilities: Trend Scouting & Content Strategy: Function as the organization's dedicated trend identification specialist, consistently monitoring TikTok and Instagram Reels for viral video formats, emerging sounds, and innovative challenges. Idea Generation: Proactively develop comprehensive, executable short-form video content ideas addressing both studio service showcasing and merchandise product awareness initiatives. Creative Direction: Develop detailed content briefs, scripts, and comprehensive creative guidance for internal teams and dedicated Video Editors to ensure effective, brand-consistent content production. Platform Management: Oversee content calendar and strategic approach for primary platforms: Instagram and TikTok. Performance Analysis: Monitor critical content metrics to understand audience engagement and sentiment, utilizing insights to continuously refine and optimize strategic approaches. Collaboration: Engage closely with marketing teams to ensure social media efforts comprehensively support broader organizational objectives. Requirements: Demonstrated experience in content strategy or social media roles, featuring a robust portfolio of successful short-form video concepts. Profound, verifiable understanding of mechanics, trends, and best practices specific to TikTok and Instagram Reels. Exceptional organizational capabilities and ability to articulate complex content ideas into clear, straightforward briefs. Superior communication and collaborative skills for effectively directing and briefing team members. Bonus: While a dedicated Video Editor manages daily workload, foundational video editing knowledge provides significant creative guidance advantages.