Darkroom is hiring a Social Media Content Lead to execute our social media content engine and manage key channels for the agency and its leadership. This role sits at the intersection of marketing strategy, content production, and cultural fluency, driving growth across our digital footprint.
What You'll Do
- Own and manage the Darkroom and Dark Social content calendars across LinkedIn, Instagram, X, YouTube, and TikTok using Notion.
- Help lead content strategy for Darkroom, Dark Social, and the newsletter.
- Coordinate with the Creative Lead, Web Lead, and editors to ensure campaigns ship on time and align with the overall brand direction.
- Work closely with the CEO to generate new ideas that align with his content strategy.
- Own the CEO’s publishing cadence across LinkedIn, X, Instagram, TikTok, YouTube Shorts, and newsletter.
- Write scripts for social videos, pull clips from podcasts, vlogs, and internal footage, and build a weekly content pipeline.
- Translate long tangents, voice notes, or unstructured thoughts into clear, punchy captions and social-ready copy.
- Develop and assign visuals, including TikTok green screen backgrounds, screen grabs, and repurposed content to video editors and designers.
- Coordinate across internal teams (design, video, web) to ensure all content is polished, packaged, and published.
- Track and report on specific KPIs including weekly publishing SLAs, channel-level follower growth, impressions, post engagement, and newsletter subscribers.
- Own the Dark Social newsletter, authored by the CEO, and the Darkroom brand newsletter.
- Write, edit, and coordinate shipping both newsletters each week, maintaining a consistent voice and sharp editorial tone.
- Source content from across our ecosystem (vlogs, interviews, podcasts, tweets, webinars) and repackage it into narrative-driven newsletters.
- Own the newsletter content calendar, coordinate with blog editors and creative collaborators, and report on subscriber growth and engagement metrics.
- Write all copy for posts, captions, headlines, and newsletters using sharp, on-brand Darkroom language.
- Capture and edit native content using your phone at events, team gatherings, and BTS moments.
- Work with editors to manage founder content, podcasts, and long-form video production.
- Handle copy adaptation across channels, tailoring tone and messaging for each platform.
- Collaborate with designers to produce branded visuals when needed.
- Monitor and respond to comments and DMs across all platforms.
- Engage in conversations that matter to our audience and the brand.
- Coordinate with partners and affiliates to amplify reach and visibility.
- Track performance metrics across all channels and campaigns.
- Report regularly on performance and use insights to guide future content decisions.
- Stay updated on trends, algorithm shifts, and all platform updates.
What We're Looking For
- 5 or more years of experience in social media management, content creation, or digital marketing, ideally in an agency or fast-paced brand environment.
- A strong writer who understands nuance and tone, and can adapt copy across platforms.
- Ability to shoot and edit content on your phone, and comfort working with both raw and produced material.
- Highly organized, self-directed, and able to manage multiple timelines without missing deadlines.
- A deep understanding of social platforms and the ability to identify what content works best where.
- A track record of growing audiences and creating content that moves the needle.
- Uses data to back creative decisions and is constantly looking to optimize.
- Thrives in fast-moving environments and enjoys experimenting with content formats and styles.
- Comfortable working directly with leadership and managing high-impact, high-visibility content.
Nice to Have
- Experience working with personal brands or founder-led content.
- Experience managing newsletter copy or owned media channels.
- Fluency in design tools like Figma.
- Ability to build simple reports and dashboards to track content performance.
Technical Stack
- Notion
- Figma
Team & Environment
You will collaborate closely with the Director of Content, Creative Lead, video editors, and designers, and report to the Director of Content.
Benefits & Compensation
- Unlimited Vacation Policy and Holidays.
- Remote-first culture with hubs in the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona.
- Equity incentives and a profit-sharing opportunity.
- Endless opportunities for growth through an interdisciplinary approach and cross-functional collaboration.
- Flexible parental leave benefits.
Work Mode
This is a global role based in our Lisbon hub, operating within a remote-first culture.
Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
