Responsibilities
- Develop and execute on global social media strategy; channel-by-channel for organic and paid including identified goals, audiences, content balance and measure of success for channels including LinkedIn, Facebook, X, and YouTube.
- Manage our social agency, guiding the day-to-day operations of calendar and content creation, approvals and scheduling, and paid campaigns.
- Create and oversee engaging social media campaigns to support marketing efforts, including Demand Gen, Product Marketing, Events, and International Marketing. Work cross-functionally with other teams to support their initiatives.
- Collaborate with the Marketing team to maintain a consistent brand voice and message across all social channels.
- Work closely with our PR team and Evangelists to plan out engaging thought leadership and SME content.
- Own Community Management for our active social channels.
- Craft landing pages and lead generation forms for our content to distribute through relevant social channels.
- Analyze performance to evolve/optimize overarching strategy. Actively recommend new ways to improve engagement on all social media platforms and initiatives.
- Stay on top of trends in Social Media strategy, channels, design, applications, and tools to keep us ahead of the curve.
- Oversee and manage internal documentation of social best practices and guidelines.
- Lead agile project management initiatives to enhance social media campaign efficiency.
Requirements
- Bachelor’s degree or equivalent working experience
- 5 years of B2B social media experience, including managing an agency.
- In-depth knowledge of global social media marketing strategy and the entire social marketing mix—organic, paid, owned and earned
- Specific in-depth expertise with the LinkedIn platform including Campaign Manager, and full understanding of X, Facebook, and YouTube platforms.
- Experience implementing and optimizing paid social media campaigns.
- Deep experience with web and social analytics tools; proficiency in metrics-based decision making
- Exceptional analytical, quantitative, problem-solving, and critical thinking skills
- Excellent communicator, writer and creative thinker, with an ability to use both data and intuition to inform decisions
- Ability to be both a self-starter and team player; strong interpersonal and communication skills
- Ability to balance priorities and thrive in a fast-paced environment
Nice to Have
- Having B2B SaaS and/or cybersecurity experience is a plus.
- Experience with Hubspot or other Marketing Automation is a plus.
- Experience with Salesforce or other CRM is a plus.
