Kyiv, Kyiv city, Ukraine Hybrid Employment

Laba Group is hiring a SMM Manager

About the Role

Laba Group is hiring an SMM Manager to drive social strategy and content creation for three distinct projects: Laba, Skvot, and robot_dreams. You will be responsible for creating content that actively influences and shapes discourse within the creative, business, and IT sectors.

What You'll Do

  • Create creative briefs and collaborate with an internal agency of designers and copywriters to produce content for Instagram, Threads, LinkedIn, Telegram, TikTok, and Facebook.
  • Generate bold ideas for posts and collaborations to ensure our content stands out.
  • Write texts across both long and short formats, from stories to full materials.
  • Monitor trends and context in the business, creative, and IT industries to maintain content relevance.
  • Collaborate with the brand department, course producers, partners, and instructors.
  • Analyze key social media metrics and propose solutions for their growth.
  • Assist in systematizing SMM processes.

What We're Looking For

  • 2+ years of experience as an SMM manager.
  • Proven skills in creative copywriting, particularly in short formats.
  • Ability to discern strong texts and ideas from weak ones.
  • Ability to conduct research to gather audience insights, trends, and primary source information.
  • Understanding of content plans and tone of voice, and the ability to adhere to them.
  • Understanding of SMM as a marketing and business tool, not just a content creation channel.
  • Ability to analyze results, work with analytics tools, convert data into insights, and take responsibility for outcomes.
  • Strong communication skills for collaborating with diverse teams and partners.
  • Good self-organization and ability to work effectively in a team.
  • Proactive attitude and involvement in brand activities, collaborations, course production, and other communication channels.
  • Willingness to experiment, generate new ideas, and seek non-standard approaches.
  • A creative mindset and desire to create exceptional work.

Nice to Have

  • Previous experience with an educational product or project in business, creative, or IT niches.
  • Knowledge of design basics and experience with task managers like Asana or Jira.
  • Experience in community management or influencer marketing.

Team & Environment

You will collaborate with an internal agency (designers, copywriters), the brand department, course producers, partners, and instructors.

Benefits & Compensation

  • Flexible schedule with a results-oriented, full-time approach.
  • Hybrid or remote work format. Office available in Kyiv (pet-friendly, with generator and shelter).
  • Opportunity to shape creative, business, and IT industries while working with market leaders.
  • Unlimited vacation after 6 months of work.
  • Compensation for external training, sports, and mental and physical health.
  • Free access to all Laba Group courses for employees.
  • Strong path for vertical and horizontal development; 83% of our heads and leads grew internally.
  • Support for initiative and development, with no micromanagement or bureaucracy.
  • Socially responsible environment with regular charity projects and fundraisers.
  • Supportive team culture based on openness and mutual respect.

Work Mode

This is a hybrid role. Our office is located in Kyiv, Ukraine.

Laba Group is an international EdTech company dedicated to helping people gain relevant knowledge and advance their careers.

Required Skills
SMM ManagementCreative CopywritingContent PlanningAudience ResearchTrend AnalysisBrand Voice (TOV) AdherenceContent Strategy
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About company
Laba Group

One of the largest international EdTech companies in Eastern Europe. Launches courses that transform careers, businesses, and lives. Portfolio includes Laba (online business school), Skvot (school of popular culture), and Laba Tools (project providing practical knowledge about new business tools).

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Job Details
Department Marketing
Category other
Posted 14 days ago