About the Role
This role leads the development and execution of product marketing strategies to position offerings effectively in the market, align sales and marketing teams, and accelerate customer adoption through data-driven insights and clear communication.
Responsibilities
- Define and communicate the core value proposition for product lines
- Develop go-to-market plans for new features and product launches
- Collaborate with product teams to understand roadmap priorities
- Translate technical capabilities into customer-focused messaging
- Support sales teams with tools, training, and battle cards
- Conduct market research to identify customer needs and trends
- Analyze competitive landscape and position offerings effectively
- Create content for demand generation campaigns
- Work with regional teams to adapt messaging for local markets
- Measure campaign performance and optimize strategies
- Partner with customer success to highlight use cases and testimonials
- Lead pricing and packaging input from a market perspective
- Manage external agencies and vendors when needed
- Maintain a central repository of marketing assets
- Drive awareness through webinars, events, and digital channels
- Ensure brand consistency across all product communications
- Gather feedback from customers and sales to inform product development
- Develop executive-level presentations and sales materials
- Monitor key product marketing metrics and report on impact
- Stay current with industry developments and platform innovations
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexibility for remote work
Team
Part of the global marketing team focused on product growth and market expansion
What We Offer
- Opportunity to work in a global organization with a strong market presence
- Supportive culture that values innovation and collaboration
- Professional development and career growth opportunities
- Modern tools and technologies to enable effective marketing
- Inclusive environment that encourages diverse perspectives
Application Process
- Submit your resume and cover letter through the online portal
- Shortlisted candidates will be contacted for initial screening
- Qualified applicants will proceed to interview rounds
- Final stage includes a presentation and team discussion
- Offer extended to successful candidate following reference checks
Available for qualified candidates
