Responsibilities
- Oversee and lead a collection of Paid Media accounts.
- Serve as direct support to client contacts.
- Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic.
- Drive referrals via client relationships and professional network.
- Build strategies for clients each quarter.
- Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM.
- Understand the value of Programmatic campaigns.
- Responsible for personal productivity and utilization.
- Work directly with Associate Director to ensure internal and client goals are being achieved.
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.
Requirements
- 3+ years experience working at a performance/digital marketing agency.
- Experience working specifically with B2B SaaS/tech clients in an agency setting.
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others.
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance.
- Ability to drive results and measure via OCT.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate and articulate strategy and tell stories with data.
- Ability to organize, prioritize and manage multiple projects simultaneously.
- Ability to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.
- Must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
Nice to Have
- A unique perspective on how to drive value for SaaS.
- Equal parts competitive and curious; you’re a true problem solver.
- You live on the cutting edge of the industry, always looking for opportunities to grow and share.
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
Benefits
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle. Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
- Mental - Access to certified therapists through Spring Health, membership to Headspace.
- Physical - Gympass.
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
- Financial - Traditional and Roth 401(k) with a 3% company match.
- Bonus - Annual bonus based on tenure, which scales in total amount over time.
- Annual Anniversary Trip with peers and executive leadership for fun and entertainment!
Work Arrangement
Hybrid
Team
Structure: 3 divisions: Performance, Communications, and Commerce
Additional Information
- Travel to visit clients approximately once per year, per client or as needed.
