We are looking for a highly driven and commercially minded Senior Paid Media Specialist to take full ownership of our global paid media activity. This role sits at the intersection of digital marketing and eCommerce, owning strategy, budget, forecasting, and performance across all paid media channels from awareness down to conversion.
Responsibilities
- Own the global paid media strategy across Paid Search, Shopping, Paid Social, Display, YouTube, and Affiliate channels.
- Full accountability for budget ownership, including annual planning, forecasting, pacing, and optimization.
- Build and manage performance forecasts aligned with commercial, trading, and brand objectives.
- Ensure investment decisions are data-led and focused on scalable growth and ROI.
- Maintain performance across key platforms including Google (Search, Shopping, Display & YouTube), Meta, TikTok, and wider display networks.
- Define testing frameworks across audiences, creatives, formats, and bidding strategies.
- Set channel best practices and ensure high execution standards across all markets.
- Act as the primary global point of contact for external paid media agency.
- Lead agency briefing, planning, execution reviews, and performance optimization.
- Challenge agency recommendations and ensure alignment with business priorities.
- Collaborate closely with platform partners such as Google, Meta, TikTok and other media partners to stay ahead of product updates and opportunities.
- Own end-to-end paid media reporting, including weekly, monthly, and trade reporting.
Requirements
- Proven experience owning and managing large-scale paid media budgets.
- Hands-on experience with Google, Meta, TikTok, YouTube, and other display channels.
- Strong experience across Paid Search, Shopping, Paid Social, Display, and Affiliates.
- Highly analytical with the ability to turn data into actionable insight.
- Demonstrated experience managing and leading external agencies.
- Strong forecasting, budgeting, and performance management capability.
- Experience running global or multi-market paid media programs.
Preferred Qualifications
- Agency background is a strong plus.
Technical Stack
Google (Search, Shopping, Display & YouTube), Meta, TikTok, YouTube, Display networks, Affiliate platforms
Benefits
- Learning and development courses/training
- Opportunity to make an impact
- Remote working arrangements
- Relocation allowance
- Bonus holidays
- Working in the heart of Amsterdam
- Brand discounts
- Exclusive sample sales only for #TEAMKARL
Work Arrangement
Hybrid — Amsterdam — Remote working arrangements
