Cayaba Care is hiring a Senior Marketing Manager to lead our member acquisition and engagement efforts in a fully remote capacity. This role is central to our mission of improving maternal health outcomes, where you will develop and execute integrated marketing strategies across multiple channels, support B2B sales, and build scalable best practices.
What You’ll Do
- Support the development and execution of member acquisition and enrollment efforts across marketing, sales, community, and provider channels.
- Build and manage automated, multichannel marketing campaign workflows, including SMS, email, phone, and direct mail.
- Gain a deep understanding of target Medicaid populations to better reach and understand the membership base.
- Develop playbooks and toolkits for community and provider outreach to scale the work from market to market.
- Drive marketing analytics and measurement initiatives, ensuring proper tracking and reporting to monitor performance.
- Use data, A/B testing, and audience insights to continuously improve conversion and performance.
- Establish, document, and standardize best-practice marketing processes and workflows (e.g., campaign execution, content governance).
- Ensure marketing and communication materials are compliant with brand guidelines and reflect company values.
- Partner closely with the Executive Leadership team to align messaging with sales strategies.
- Develop compelling content (e.g., sales pitch decks, case studies, ROI calculators) to support sales efforts.
- Lead demand generation, including email campaigns, webinars, or events, to cultivate a strong pipeline of qualified leads.
- Support the team's presence at key industry events and conferences to maximize brand visibility and lead generation.
- Partner with Product, Data, and Care teams to improve workflows, reporting, and the member experience.
- Coach and mentor team members in a rapidly evolving organization.
- Manage agencies and freelancers as needed.
- Drive operational excellence in Marketing by implementing optimized workflows and technology stack integrations.
What We're Looking For
- 6–8 years of experience in D2C, B2B2C and/or B2B marketing.
- Bachelor’s degree in business, marketing, communications, or a related field.
- Proven experience in planning and executing complex, integrated marketing campaigns across multiple channels, including SMS, email, and direct mail.
- Familiarity with CRMs and marketing automation tools like HubSpot and Salesforce.
- Experience leveraging data analytics for decision-making.
- Ability to balance high-level strategy with hands-on execution.
- Exceptional written communication skills, with experience crafting compelling marketing copy and stakeholder communications.
- Experience working with diverse teams and patient populations, demonstrating high emotional intelligence and authentic leadership.
- Comfortable navigating uncertainty, problem-solving in real time, and wearing multiple hats in a fast-moving environment.
- Commitment to Cayaba’s mission to improve maternal health outcomes for all communities, especially high-risk communities.
Nice to Have
- Experience preferably within the healthcare industry.
- 1–3 years of people management experience.
Technical Stack
- HubSpot
- Salesforce
Team & Environment
You will report directly to the VP, Marketing and Member Acquisition.
Benefits & Compensation
- Salary range: $130,000–$140,000 per year, based on experience.
- Performance-based annual bonus opportunities.
- Equity grants may be available, subject to board approval and company policy.
Work Mode
This is a fully remote position.
Cayaba Care is an equal opportunity employer.
