Tradeify is hiring a Senior Marketing Data & Analytics Lead to be the technical builder and owner of our marketing measurement foundation. In this role, you will architect the critical link between our digital marketing channels and revenue data within BigQuery, establishing the definitive 'Single Source of Truth' to guide capital allocation at this high-growth retail prop trading firm.

What You'll Do

Own marketing measurement end-to-end, including defining event taxonomy, UTMs, and conversion definitions.
Own tagging and tracking via Google Tag Manager and analytics platforms like GA4 and Hyros.
Implement and maintain Google Ads and Meta Ads conversion tracking, deduplication, and diagnostics.
Build and maintain segments for activation, retargeting, and in-platform communications.
Work directly in BigQuery to model and prepare marketing datasets.
Blend and reconcile data across GA4, Hyros, ad platforms, Intercom, and payment gateways to connect traffic/spend to revenue.
Establish a 'single source of truth' for core marketing KPIs (CAC, LTV, payback, channel ROI, funnel conversion rates).
Analyze various attribution models to provide insights on channel contribution across the marketing funnel.
Build and maintain dashboards in Tableau and DataStudio for daily/weekly/monthly performance monitoring.
Create clear, decision-ready reporting for paid, SEO, email, affiliate, social, lifecycle signals, and funnel health.
Proactively surface anomalies, tracking breaks, and performance inflections.
Implement automated checks for data quality (missing UTMs, conversion drops, broken tags, spend mismatches).
Document systems, definitions, and workflows.
Partner with internal stakeholders to ensure measurement choices align with compliance and privacy constraints.
Translate data into clear narratives and recommendations.
Deliver unvarnished truth when performance is weak or tracking is flawed.

What We're Looking For

4+ years in marketing ops, marketing analytics, growth analytics, or a similar role where you owned marketing ops.
Strong SQL skills and comfort working directly in a warehouse environment (BigQuery strongly preferred).
Hands-on experience with GA4, Google Tag Manager, Tableau or Power BI.
Hands-on implementation experience for Google Ads conversion tracking and enhanced conversions.
Hands-on implementation experience for Meta Pixel + Meta Conversions API and event deduplication.
Hands-on experience with audience creation and management in Google and Meta.
Strong dashboarding experience in Tableau or Power BI, having built dashboards yourself.
Experience stitching marketing data to revenue data, including payment gateway/processor data integration (e.g., Stripe).
Strong measurement rigor: Attribution basics, channel-level ROI, funnel analytics, cohort thinking.
Self-starter who proactively hunts for gaps and issues.
Reliable communicator.
Comfortable with ambiguity, shifting priorities, and startup pace.

Nice to Have

Experience with Hyros or similar analytics platform.
Intercom data extraction and analysis (or similar customer messaging/support platforms).
Experience integrating additional sources (affiliate platforms, CRM/CDP tools, basic ETL connectors, platform APIs).
Experience with dbt, lightweight data modeling discipline, or Python for analysis and automation.
Experience with server-side GTM or broader server-side tracking approaches.
Experience with experimentation measurement (A/B testing, holdouts, incrementality thinking).
Experience in regulated categories (fintech, trading, gambling-adjacent policy environments).