Airwallex is looking for a Senior Manager, Performance Marketing, SEM to lead the strategy, investment, and execution of our global paid search programs. You will own a multi-million-dollar budget, define the roadmap for SEM growth, and partner with teams across marketing, analytics, and sales to drive measurable business outcomes from lead generation to revenue.
What You'll Do
- Own the global SEM strategy, setting the vision for how paid search drives customer acquisition, lead generation, and pipeline growth across segments.
- Develop and execute short- and long-term SEM growth plans, balancing efficiency with scale.
- Partner with Global Performance Marketing Strategy, Product Marketing, and Regional Leads to localize SEM campaigns for each market’s commercial priorities.
- Manage annual and quarterly budget planning, pacing, and forecasting for paid search investments.
- Oversee campaign structure, keyword strategy, bidding models, and creative optimization across Google and Microsoft Ads.
- Implement testing frameworks to continuously improve CTR, CVR, and pipeline conversion.
- Partner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution.
- Drive adoption of value-based bidding and audience-first approaches.
- Ensure strong campaign hygiene, naming conventions, and tracking governance.
- Collaborate with Product Marketing and Content to align messaging and creative with product value propositions.
- Partner with Lifecycle and Growth Product teams to build cohesive acquisition-to-activation journeys.
- Work with Finance and RevOps on pacing, forecasting, and ROI analysis to guide data-driven budget allocation.
- Align with Sales and Regional Marketing to ensure SEM efforts support pipeline coverage and demand generation goals.
- Develop playbooks and best practices for global and regional SEM teams.
- Partner with platform reps to stay ahead of algorithm updates, betas, and emerging trends.
- Drive operational excellence through consistent QA, documentation, and performance review cadences.
What We're Looking For
- 8+ years of experience in SEM or performance marketing, with proven success driving measurable growth and ROI.
- Strong expertise managing large-scale multi-region paid search programs on Google and Microsoft Ads.
- Experience optimizing for B2B SaaS or fintech pipelines with full-funnel visibility.
- Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows.
- Demonstrated analytical strength — comfortable with bid modeling, forecasting, and performance attribution.
- Exceptional leadership, communication, and stakeholder management skills.
- Bachelor’s degree in Marketing, Economics, Data Analytics, or related field.
Nice to Have
- Experience building global SEM frameworks that scale across markets.
- Knowledge of multi-touch attribution, MMM, or incrementality testing.
- Exposure to AI-driven ad copy generation or creative automation systems.
- Familiarity with SEO/SEM alignment strategies to maximize paid–organic synergy.
- Strong relationship with platform partners for co-marketing and innovation programs.
- Multi-lingual, particularly in Mandarin or Cantonese.
Technical Stack
- Marketo
- Looker
- SQL
- Salesforce
- Google Ads
- Microsoft Ads
Team & Environment
This role is part of the Marketing team, partnering with Global Performance Marketing Strategy, Product Marketing, Regional Leads, Analytics, Data, Lifecycle, Growth Product, Finance, RevOps, and Sales.
Work Mode
This role is based on-site in San Francisco.
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
