Responsibilities
- Lead and scale Kin’s website content by managing a content and SEO team within our marketing team.
- Drive process, use your writing, editing, and analytics skills, mentor top talent, and build quality, helpful, high-performing Your Money Your Life content that supports Kin’s growth.
- Own the strategy and execution for how Kin content surfaces when users search for across platforms like Google, Youtube and conversational engines like ChatGPT, Gemini, and Perplexity.
- Partner closely with product, data, design, and engineering to design search-friendly experiences, scalable systems, and content structures and formats that amplify discoverability and conversion.
- Write or edit, and ship high-impact content including: SEO pillar pages, cluster articles, and comparison content, Data journalism-style storytelling, and long-form guides, One-pagers, briefs, and product explainers.
- Work closely with SEO, Product, and Growth Marketing to align content with keyword intent, funnel stages, and conversion goals.
- Obsess about measurement and iteration, using performance data to continuously optimize content for traffic quality, engagement, and pipeline impact.
- Partner with legal to ensure accurate, compliant content.
- Support growth marketing and internal communications with copy edit/review needs.
- Coordinate with internal marketing communications partners, including organic and paid channel owners, to create and optimize content calendars, keying in upon promotion-worthy content and topic ideas.
- Partner with the design team, employer brand, and other internal partners to strengthen our brand voice and ensure cohesive messaging across channels, ultimately driving preference and conversion.
- Publish content on our website and provide actionable feedback on opportunities to improve our CMS and unlock scale.
- Build and refine processes to ensure content on kin.com is up-to-date, accurate, and impactful.
Requirements
- Experience leading content and SEO/GEO teams
- 10+ years in journalism or content marketing, ideally within insurance, personal finance, tech and/or business reporting/editing
- Advanced writing skills and a keen understanding of developing effective messaging
- Bachelor’s degree in communications, English, journalism or related field
- Ability to handle the fast pace of a startup while working effectively within the constraints of a regulated industry
- Knows how to dive deep to help optimize for the 13+ states where Kin operates so those homeowners can find locally relevant information to help them make decisions about their home and finances
- Strong editorial judgment and enough technical fluency to see where organic content is headed, especially with AI-driven search.
- Strong collaboration, prioritization, and project management skills with high attention to detail
- A firm understanding of Google's Helpful Content and Your Money or Your Life Guidelines and how to optimize for that
- Growth mindset, willing to roll up sleeves with the belief that the buck stops with you
- Familiarity with CMS systems and analytics tools
Nice to Have
- Evangelist for clear headings, bullet points, and summaries that help AI models surface our expertise
- Experienced in using AI to make teams more effective and have a thoughtful point of view on how it should (and shouldn’t) be applied.
- Deeply curious about where great, high-performing content is being made today and what those teams are doing differently in the evolving SEO/GEO landscape
Benefits
- Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level
- 401(k) with company match up to 4% of eligible earnings
- Multiple medical plan options, plus dental and vision coverage
- Company-funded HSA contributions (based on medical plan selection)
- Company-paid life insurance and short-term disability
- A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance
- Access to mental health support and confidential counseling resources
- Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays
- Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents
- Career mobility and internal growth opportunities across the organization
- Professional development budgets for certifications, conferences, and learning available, subject to management approval
Work Arrangement
Hybrid
Team
Team size: small
Additional Information
- We offer a comprehensive, competitive benefits program, allowing you to choose the benefits that are best for you and your family, starting on the first day of the month following your start date.
- We don’t just hire for skills. We hire for alignment. Kinfolk bring diverse perspectives, but we’re united by a shared set of values that shape how we work and how we show up for each other and our customers.
- We are a remote-first company with offices in Chicago, IL and St. Petersburg, FL where teams can come together for collaboration.
