Paired is looking for a Senior Head of Community to own the strategy, structure, and growth of our client's community ecosystem across social, email, ambassadors, and owned channels. This is a pivotal role for a lean, 9-figure company scaling its direct-to-consumer presence. You will shape how people experience the brand beyond transactions, building trust, advocacy, and long-term loyalty.
What You'll Do
- Design and execute a comprehensive community strategy across platforms
- Build engaged customer ecosystems, including private groups and ambassador programs
- Develop systems that turn customers into advocates
- Increase retention, LTV, and brand affinity through community touchpoints
- Refine and elevate brand messaging across community channels, identifying and correcting inconsistencies
- Develop frameworks that unify voice across teams
- Translate complex product science into empowering, community-first language
- Lead brand clean-up initiatives when messaging needs to be repositioned
- Monitor community sentiment and proactively address friction points
- Create escalation processes for brand concerns or misunderstandings
- Build transparent communication systems that increase trust
- Shape how the brand responds in moments of tension or feedback
- Design and scale structured ambassador programs
- Identify power users and elevate them into brand champions
- Create feedback loops between community and product teams
- Develop referral and advocacy initiatives tied to measurable growth
- Build and manage the community team
- Establish SOPs for engagement, moderation, messaging, and reporting
- Collaborate closely with Social, Paid Media, CX, and Product teams
- Implement reporting dashboards tied to retention and brand sentiment
What We're Looking For
- 5+ years in community leadership roles (DTC or consumer brand preferred)
- Proven experience scaling engaged communities, not just growing followers
- Strong brand strategist with a sharp instinct for positioning and tone
- Experience cleaning up, refining, or repositioning brand messaging
- Comfortable navigating brand pivots and leading narrative transitions
- Deep understanding of loyalty, retention, and customer psychology
- Highly organized, strategic, and systems-oriented
Nice to Have
- Experience in health, wellness, or education-based brands
- Experience leading ambassador or referral programs
- Experience working directly with founders during brand evolution phases
Team & Environment
You will be reporting directly to the Founder / CMO, joining a lean team. The client is building belief around a new approach to oral health, and community is central to that mission.
Benefits & Compensation
- Join a lean, 9-figure company at a pivotal scaling moment
- Direct access to founders and full collaboration with creative direction
- Opportunity to shape brands in sports and youth culture
- Compensation from $100,000+ based on experience
Work Mode
This is a remote, global position requiring US overlap hours.
