Softr is looking for a Senior Growth Marketer (Self-Serve) to help design, implement, and scale a high-impact marketing strategy for our self-serve product. You’ll define core growth strategies, build drivers for consistent growth, and work across all marketing channels in both B2B and B2C contexts.

What You'll Do

Design, implement, and scale growth marketing strategies for all marketing channels (both B2B and B2C).
Help increase customer acquisition, engagement, and retention.
Run experiments across different marketing channels to identify the most effective tactics.
Measure the success of go-to-market strategy in user acquisition, retention, engagement, and monetization, defining and reporting on metrics regularly.
Collaborate with the product team on in-product growth topics.
Partner with the community on community-driven initiatives.
Grow the Softr customer base through co-marketing opportunities and partnerships with third-party communities, agencies, educational institutions, incubators, accelerators, and tech newsletters/podcasts.
Set goals and budgets, prioritize initiatives, and report on key metrics.

What We're Looking For

Experience with horizontal, product-led growth (PLG) SaaS companies.
Experience helping early-stage companies figure out scalable and defensible marketing acquisition channels and growing them to Series B stage and beyond.
Breadth across all areas of growth marketing, with depth in some areas: content & SEO, email/lifecycle marketing, website management & conversion rate optimization, marketing operations, and analytics.
Excellent written and verbal communication skills.
Strong problem-solving skills and ability to understand customer needs.
Customer-centric mindset with experience building relationships with complex, multi-geographical customers.
Urgency mindset, ability to act with speed while seeing the bigger picture.
Ability to work effectively with minimal supervision, outstanding at multitasking, and able to operate effectively with ambiguity and change.
Strong decision-making skills.
Strategic and scrappy, hands-on in building and executing in tools.

Nice to Have

Passion for no-code and automation and the audience Softr serves.
Experience using no-code and automation platforms meaningfully (for work or side projects).

Technical Stack

Google Ads
Facebook Ads
Google Analytics

Team & Environment

You'll join a lean team, reporting to the Head of Marketing and working with the broader marketing team. You will collaborate closely with the product team and the Community Lead.

Benefits & Compensation

Fast-growing company and opportunity to make an impact on a large scale.
Competitive startup salary and equity options.
Fully remote and flexible work schedule.
High ownership, zero bureaucracy.
Annual company retreat and team gatherings.
Opportunity to build up sales motion from the ground up and have an outsized impact.
Work directly with the founders and leadership team.
Backed by best investors like FirstMark Capital and top angel investors.