About the Role
This position leads field marketing initiatives across Europe, the Middle East, and Africa, focusing on demand generation, brand awareness, and customer engagement through localized campaigns and events. The role partners closely with sales and global teams to drive revenue and market expansion.
Responsibilities
- Lead regional marketing strategy for the EMEA market
- Design and manage localized demand generation campaigns
- Collaborate with sales teams to align marketing efforts with revenue goals
- Plan and execute field events, including conferences, webinars, and customer meetups
- Develop regional messaging and positioning tailored to local audiences
- Track and report on campaign performance using key marketing metrics
- Manage regional marketing budget and ensure efficient allocation
- Work with global marketing teams to adapt central campaigns for local relevance
- Build relationships with regional partners and technology alliances
- Support product launches with market-specific go-to-market plans
- Generate qualified leads through targeted digital and offline initiatives
- Use market insights to refine marketing tactics and improve ROI
- Represent the brand at industry events and public speaking opportunities
- Coordinate with content teams to produce regionally relevant assets
- Ensure brand consistency across all regional marketing activities
- Drive customer retention and advocacy through engagement programs
- Monitor regional competition and adapt strategies accordingly
- Leverage CRM and marketing automation tools for campaign execution
- Provide input on regional market trends to global product and marketing teams
- Mentor junior marketing team members when applicable
- Ensure compliance with data privacy regulations in all campaigns
- Optimize event participation based on lead quality and engagement metrics
- Develop regional content distribution plans across channels
- Foster alignment between field marketing and account-based strategies
- Use analytics to measure customer journey impact and adjust tactics
Nice to Have
- Master’s degree in marketing or business administration
- Experience in open-source or developer tools ecosystems
- Prior work with global marketing teams
- Background in technical marketing or product marketing
- Existing network in tech communities across EMEA
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid or remote within EMEA region
Team
Part of the global marketing team with close collaboration across sales, product, and regional stakeholders
About the Team
The marketing team operates at the intersection of product, sales, and customer success, with a mission to grow awareness and drive adoption through data-driven strategies. This role plays a key part in scaling regional impact.
What We Value
We prioritize initiative, cross-functional collaboration, and measurable impact. Candidates should demonstrate strategic thinking, cultural awareness, and a passion for technology adoption in diverse markets.
Not applicable for remote roles within EMEA
