About the Role
Lead the development and execution of growth marketing strategies to accelerate customer acquisition and product adoption. Own the full customer journey, optimize conversion funnels, and collaborate with product, engineering, and analytics teams to scale impact.
Responsibilities
- Define and implement a comprehensive growth strategy aligned with company objectives
- Lead cross-functional initiatives to improve user acquisition, activation, and retention
- Use data and experimentation to identify high-impact growth opportunities
- Manage and scale paid acquisition channels with a focus on ROI
- Develop lifecycle marketing programs to increase user engagement and conversion
- Collaborate with product teams to influence features that drive organic growth
- Build and mentor a high-performing growth marketing team
- Establish KPIs and dashboards to track performance and inform decisions
- Optimize conversion rates across key user journey touchpoints
- Oversee brand positioning in growth campaigns while maintaining consistency
- Evaluate and adopt new marketing technologies and tools
- Partner with content and creative teams to produce scalable assets
- Conduct market and competitive analysis to guide strategy
- Drive A/B testing and multivariate experiments across channels
- Ensure compliance with data privacy regulations in all campaigns
- Present strategic updates and results to executive leadership
- Manage budget allocation across growth initiatives
- Foster a culture of iteration, learning, and agility
- Identify partnership opportunities to expand reach
- Scale referral and viral loop programs
- Improve onboarding flow effectiveness through behavioral insights
- Leverage SEO and content distribution for sustainable traffic growth
- Use segmentation to personalize user experiences at scale
- Evaluate channel saturation and diversify acquisition mix
- Align sales and marketing efforts for efficient lead conversion
Compensation
Competitive salary with equity and comprehensive benefits package
Work Arrangement
Remote
Team
Cross-functional team focused on scaling product-led growth in a fast-paced startup environment
Why This Role Matters
This position plays a critical role in shaping the company's growth trajectory. The right candidate will directly influence how quickly the product reaches new users and how effectively it converts interest into lasting engagement. Success in this role accelerates market penetration and strengthens competitive positioning.
What We Value
We prioritize curiosity, ownership, and evidence-based decision-making. Candidates who combine strategic vision with a willingness to dive into details tend to thrive. We value leaders who empower teams, challenge assumptions, and focus relentlessly on measurable outcomes.
