Bellevue or United States Hybrid Employment USD 142,500 - 327,100 Yearly

SAP Software Solutions | Business Applications and Technology is hiring a Senior Director, Brand Architecture, Naming and Taxonomy

About the Role

SAP Software Solutions is hiring a Senior Director, Brand Architecture, Naming and Taxonomy. This role plays a critical part in enabling customers, prospects, and partners to understand SAP’s expansive portfolio. The ideal candidate will head the Brand Architecture and Naming Team, ensuring AI-driven innovation is reflected clearly and consistently within the company’s brand architecture, naming systems, and taxonomies.

What You'll Do

  • Provide strategic leadership and counsel to senior stakeholders on brand architecture, naming, and taxonomy across Global Marketing, product marketing, product management, and beyond.
  • Lead and develop the Naming Team, agency partners, and contractors to leverage both human expertise and AI-enabled tools for efficiency and consistency.
  • Champion modern, data and AI-informed approaches to brand architecture, naming, and taxonomy, including using AI for portfolio analysis and decision support.
  • Direct the team’s enablement assets, frameworks, and governance models to empower teams across SAP to make smarter, faster decisions.
  • Foster a highly collaborative, service-oriented approach while maintaining the discipline and standards required to manage a global brand.

What We're Looking For

  • Strong AI understanding, passion, and experience with the ability to apply that knowledge to brand architecture, naming, and taxonomy challenges.
  • Deep subject matter expertise with 15+ years of experience in brand architecture, naming, taxonomy, and brand strategy with a proven, highly analytic approach.
  • Executive-level skills to guide, influence, and inspire senior-level executives, including the ability to develop and articulate complex concepts clearly.
  • Collaborative mindset and service-oriented manner.

Nice to Have

  • Experience with large, B2B companies (tech preferred), with a vast and complex portfolio of products and services.
  • Consulting or agency experience.

Team & Environment

This role sits within SAP Global Marketing, within the Brand Strategy practice inside SAP’s Brand & Creative group.

Benefits & Compensation

  • Compensation range: $142,500 - $327,100 USD.
  • Culture of inclusion, focus on health and well-being, and flexible working models.
  • Purpose-driven and future-focused environment with a highly collaborative team ethic and commitment to personal development.

Work Mode

This is a hybrid role open to candidates anywhere in the U.S.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Required Skills
AI UnderstandingBrand ArchitectureNamingTaxonomyBrand StrategyAnalyticsExecutive CommunicationInfluencingCollaborationService-Oriented Mindset
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About company
SAP Software Solutions | Business Applications and Technology

SAP is a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. Originally known for leadership in enterprise resource planning (ERP) software, SAP helps more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively.

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Job Details
Department Marketing
Category management
Posted 14 days ago