Responsibilities
- Create and execute integrated campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth
- Optimize and scale digital channels, including email, paid media, newsletters, and sponsorships
- Lead event marketing in partnership with sales—including 4+ in-person events per year and a robust webinar program
- Own website performance reporting and drive landing page optimization to improve conversion rates
- Build content marketing initiatives that engage our audience and reinforce thought leadership
- Map and optimize the buyer journey—developing email nurtures that convert subscribers to qualified leads
- Collaborate closely with sales and sales enablement to align campaigns and lead flow
- Manage marketing operations, including segmentation, lead scoring, automation, and campaign asset execution
- Track, analyze, and report on pipeline performance and marketing ROI across all programs
Requirements
- 7+ years of experience leading B2B demand generation marketing
- Proven ability to build and scale multi-channel marketing programs (paid media, email, content, events)
- Strong hands-on experience with marketing automation tools (e.g. HubSpot, Marketo) and CRM systems
- Experience using Salesforce to manage pipeline reporting and campaign performance tracking
- Highly data-driven, with a bias for action and experimentation
- Builder mindset—comfortable navigating ambiguity and turning strategy into execution
- Clear communicator and strong cross-functional collaborator that can rally a team around a campaign and goal
Nice to Have
- Experience in the advertising, media, or sponsorship industry
