About the Role
The role involves analyzing large-scale marketing data to assess campaign effectiveness, optimize spending, and guide strategic decisions. The analyst will work closely with marketing and finance teams to build dashboards, develop models, and report on key performance metrics.
Responsibilities
- Analyze performance data from paid advertising campaigns across multiple platforms
- Identify trends and patterns in user acquisition and conversion metrics
- Develop and maintain dashboards for real-time marketing performance tracking
- Collaborate with marketing teams to define KPIs and success criteria
- Evaluate return on ad spend across regions and channels
- Build forecasting models to support budget planning and allocation
- Conduct A/B test analysis to measure campaign variations
- Ensure data accuracy and integrity across reporting systems
- Produce regular reports for stakeholders on marketing outcomes
- Support integration of data from various advertising platforms
- Investigate data discrepancies and recommend corrective actions
- Translate complex data findings into clear business recommendations
- Work with engineering teams to improve data pipelines
- Optimize data collection processes for better analytics coverage
- Assist in developing attribution models for multi-touch customer journeys
- Monitor changes in platform algorithms affecting data availability
- Use statistical methods to validate insights and predictions
- Maintain documentation for analytical processes and models
- Present findings to non-technical audiences with clarity
- Stay current with industry trends in digital marketing analytics
Compensation
Competitive salary and benefits package
Work Arrangement
Remote position with flexible hours
Team
Part of the marketing analytics team focused on performance measurement and optimization
What You’ll Do
- Extract, clean, and analyze large datasets from paid marketing channels
- Create visualizations that highlight key performance indicators and trends
- Partner with marketing leads to align analytics with campaign goals
- Develop predictive models to forecast customer lifetime value
- Evaluate the impact of creative changes on ad performance
- Support budget decisions with data-driven recommendations
- Audit data sources to ensure consistency and reliability
- Improve reporting efficiency through automation
- Conduct deep dives into underperforming campaigns
- Collaborate on experiments to test new marketing strategies
What We’re Looking For
- Demonstrated ability to turn raw data into strategic insights
- Hands-on experience with marketing analytics in a global context
- Proficiency in querying and manipulating large datasets
- Track record of delivering actionable reports to business teams
- Understanding of digital marketing metrics like CAC and ROAS
- Experience working with cross-functional teams
- Ability to prioritize work based on business impact
- Strong analytical and critical thinking skills
- Comfort with fast-paced environments and shifting priorities
- Commitment to continuous learning and improvement
Available for qualified candidates
