Driva is looking for a Senior CRM & Lifecycle Specialist to join our Growth team. This is a strategic yet hands-on role where you'll play a pivotal part in building and optimizing customer lifecycle programs that drive engagement, conversion, and retention. You'll be at the intersection of data, automation, design, and storytelling.

What You'll Do

Design and build automated lifecycle campaigns across email and SMS to drive measurable business outcomes.
Use behavioural and transactional data to segment users, personalise messaging, and optimise funnel performance.
Run A/B tests to continuously improve engagement and conversion rates.
Develop reporting frameworks to track performance, analyse test results, and create actionable recommendations.
Collaborate with cross-functional teams (design, data, product) to ensure campaigns are aligned with business goals and brand voice.
Stay current with CRM best practices, deliverability standards, and compliance requirements.

What We're Looking For

2+ years experience in lifecycle marketing and customer engagement, with a focus on email and SMS.
Hands-on experience with CRM marketing automation platforms (e.g., Customer.io, Braze, or a similar ESP).
Proven track record of building and scaling lifecycle programs that drive measurable growth and retention.
Comfortable working with design and content, from writing copy to inputting assets into CRM templates.
Strong analytical mindset with the ability to interpret data and turn insights into actionable campaign improvements.
Experience with HTML and responsive email design.
Collaborative and proactive, with a proven ability to work effectively across teams in fast-paced settings.
Customer-obsessed, with a passion for experimentation, personalisation, and creating meaningful user experiences.

Nice to Have

Figma experience is a bonus.

Technical Stack

CRM marketing automation platforms (e.g., Customer.io, Braze)
HTML
Figma

Team & Environment

You'll work closely with product, growth, data, and design teams.

Benefits & Compensation

Hybrid Work Model with travel allowance for in-office days and support for at-home work setup.
Employee Stock Ownership Plan (ESOP).
Thank You Days, increasing each year, capped at 5 extra days annually.
2 wellbeing days off per year.
Discounted Novated Leasing Package.
Work from Anywhere for up to 4 weeks per calendar year.
Learning and Development budget and paid learning days.