audibene, part of Playful Media, is looking for a Senior Creative Strategist - Social Media & Video (m/w/d) to drive the creative direction for major brand projects. You will focus on developing innovative concepts and formats primarily for TikTok and Instagram, while actively contributing to the agency's strategic growth.
What You'll Do
- Develop innovative video concepts and social formats with a focus on TikTok and Instagram for major brands.
- Identify relevant trends, sounds, and platform features and translate them into brand-appropriate ideas for organic formats and performance-oriented campaigns.
- Accompany projects nationwide and implement concepts with the team (10-15% of working time).
- Strategically manage TikTok accounts, including coordinating editorial planning and community management.
- Actively exchange with clients, understand their goals, and translate them into creative concepts.
- Analyze performance data and derive optimizations that create measurable impact.
- Support pitches, new client strategies, and proposal development to take the agency to the next level.
- Identify new business areas and trends on social media and develop scalable offerings from them.
- Drive the advancement of creative services – from always-on formats to data-informed performance campaigns.
What We're Looking For
- 3+ years of experience in an agency or consultancy with a focus on Social Media, Content, or Creative Strategy.
- Proven ability to create concepts that achieve millions of reach in campaigns with five- to six-figure budgets, create viral moments, and meet agreed goals.
- Open to new approaches and uses a current AI toolkit to develop AI-supported services.
- Takes initiative and has an entrepreneurial mindset with a desire to actively shape the agency.
Nice to Have
- Trend-spotter with an eye for new and important trends on social media.
- Storyteller who can give brands a voice, make complex messages tangible, and develop formats that excite and move people.
- Understands customers and brands, can easily take an external perspective.
Team & Environment
You will join a small, warm-hearted team with short paths and a desire for growth, as part of Playful Media, a creative full-service agency.
Benefits & Compensation
- Compensation: 50,000€–65,000€ gross annual salary depending on experience.
- 30 days vacation plus clearly regulated time compensation for overtime.
- Flexible working: Remote, Hybrid, or regular workations.
- BahnCard 50 – also for private use.
- Modern office in Prenzlauer Berg + professional equipment.
Work Mode
This is a hybrid role based in Berlin.
audibene is an equal opportunity employer.
