The Senior Creative Strategist will lead creative strategy and execution for DTC brands in a performance marketing context, translating customer insights into high-performing ad concepts and driving results through data-driven iteration. This remote role at Paired requires ownership of creative performance, cross-functional leadership, and consistent delivery of scalable ad content.
What You'll Do
- Develop high-performing ad concepts and scripts rooted in deep customer research (48 scripts/month)
- Translate insights into clear creative direction for editors, creators, and stakeholders
- Produce multiple creative variations, including hooks and iterations of top-performing ads
- Ensure all creative output aligns with performance goals and brand positioning
- Analyze ad performance regularly and identify winning patterns and opportunities
- Optimize creative strategy based on key metrics such as CTR, ROAS, and engagement
- Continuously iterate on concepts to improve results and scale winning creatives
- Maintain a strong feedback loop between performance data and creative output
- Build clear, structured creative plans across campaigns and brands
- Define priorities, timelines, and deliverables with strong attention to detail
- Guide the selection of creators, actors, and formats based on performance insights
- Ensure all stakeholders understand the strategy, goals, and execution plan
- Act as the central point of alignment between creative, account, and production teams
- Provide clear, actionable feedback on all creative outputs
- Communicate strategy, insights, and performance updates effectively
- Ensure consistent execution across all deliverables and channels
What We're Looking For
- Thinks in terms of angles, hooks, and customer psychology
- Has a track record of creating ads that scale and perform
- Combines analytical thinking with creative execution
- Moves fast, iterates quickly, and thrives in high-performance environments
- Takes initiative and leads without waiting for direction
- Obsessed with improving performance, not just producing content
Work Mode
- Remote position with global work flexibility
- Location: Remote
Paired is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
