MammaBump is looking for a Senior Creative Strategist to blend creative strategy, direct response copywriting, and performance analysis. You will own creative performance end-to-end across paid channels, from concept development to analysis and iteration, within our structured, in-house creative engine.

What You'll Do

Develop ad concepts using our internal framework, locking awareness levels, belief states, and required shifts before creative execution.
Build concept-to-angle hierarchies that generate distinct creative signals for Meta.
Monitor competitors, track DTC trends, and surface white space opportunities.
Write launch-ready ad copy across Meta, TikTok, UGC scripts, VSLs, email flows, PDPs, and landing pages.
Produce hook options, scene-by-scene scripts, static copy packs, and email sequences to production-ready standard.
Operate within compliance boundaries for TGA/FDA-registered products.
Use the Test → Signal → Decision → Next Move model to convert performance data into explicit creative learnings.
Analyze creative metrics (Thumbstop, Hold Rate, CTR, CPA, ROAS) and translate them into clear strategic direction.
Identify which ICP responded, which angle resonated, where attention dropped, and what that tells us about buyer psychology.
Feed learnings back into the next concept batch every week.
Brief video editors, graphic designers, and UGC creators with production-ready documents.
Run 1st-layer creative quality control before assets go to final approval.
Maintain the creative pipeline in Asana and Google Drive according to workflow SOP.

What We're Looking For

Minimum 2 years of experience as a Creative Strategist, either in-house at a DTC/e-commerce or agency.
Proven track record in paid social creative strategy. Meta experience is essential.
Strong direct response copywriting ability.
Genuine analytical capability. Comfortable in a Meta Ads dashboard and know the difference between a signal and noise.
Experienced working within SOPs, frameworks, and structured workflows.
Comfortable operating in creative sprints, moving from concept to brief to launch-ready copy at pace.
Strategic thinking grounded in consumer psychology (awareness levels, belief states, objection handling).
Full ownership mentality, taking responsibility for outcomes, not just outputs.
High sense of agency and a genuine desire to grow. Role has a clear path to full-time.

Nice to Have

Experience in health, wellness, or maternal/postpartum categories.
Experience building or contributing to creative testing frameworks.
Understanding of Meta Andromeda and creative signal architecture.
Multi-market copy experience (AU/UK/US).

Technical Stack

Meta Ads dashboard
Asana
Google Drive

Team & Environment

You'll be part of a creative team with an existing Creative Strategist and a consulting Head of Creative Strategy. You'll sit alongside the team as a senior contributor, owning end-to-end workstreams, and work alongside and receive mentorship from the Head of Creative Strategy.

Benefits & Compensation

Above-market compensation.
Remote-first, globally distributed team spanning Australia, Canada, and the Philippines.
Real ad spend and creative latitude across six markets.
A system that's already built with SOPs, frameworks, production workflows, and a weekly operating rhythm.
Mentorship from an experienced Head of Creative Strategy.
Multi-market creative exposure across Australia, the US, the UK, Canada, the UAE, and Singapore.
Work on a brand and product that supports women through postpartum recovery.
A clear path to full-time employment.
Contractor role paid on a monthly retainer up to USD $50/hour based on experience and hours.

Work Mode

This is a remote-first, globally distributed role open to candidates in Australia, the US, the UK, Canada, the UAE, and Singapore.

MammaBump is a performance-led brand with a culture built on moving fast, learning faster, and doing things properly. We build systems that produce better ads every single week and operate with clarity and purpose within documented SOPs and structured frameworks.