Shape the visual identity of a globally recognized brand by leading design strategy across marketing, ecommerce, and product storytelling. In this role, you’ll define and maintain the brand’s visual language, ensuring consistency and sophistication across every consumer touchpoint—from digital advertising and social media to packaging, retail, and on-product graphics.
What You'll Do
- Develop and evolve comprehensive brand systems, including typography, layout principles, iconography, and visual tone that reflect the brand’s legacy and future direction
- Create high-quality designs for seasonal campaigns, digital content, and sales materials that align with strategic marketing objectives
- Design original apparel graphics, prints, and trim details that connect seasonal themes with brand heritage and consumer insights
- Lead creative direction for photo shoots—from concept development and shot lists to on-set supervision and final asset evaluation
- Collaborate with product, marketing, and sales teams to ensure brand narratives are consistently expressed across content and merchandise
- Guide the visual direction of ecommerce experiences to enhance usability, brand expression, and conversion performance
- Review all graphic output to uphold creative excellence and brand integrity across channels
Requirements
- Proven ability to design across multiple platforms, including digital ads, email, social media, packaging, and retail environments
- Experience building brand identity systems and documented design guidelines
- Strong portfolio demonstrating elevated, conceptually driven work aligned with strategic briefs
- Background in apparel or lifestyle brands with a track record of designing on-product graphics and seasonal storytelling elements
- Experience leading photo production from concept to delivery
- Skilled at translating marketing and product strategies into visually compelling narratives
- Experience mentoring and managing creative teams, including workflow planning, performance reviews, and professional development
- Ability to collaborate across disciplines to align creative execution with business goals and margin considerations
- Strong leadership in providing critique, coaching, and creative direction to maintain high standards across a design team
- Proficiency in managing team capacity, setting priorities, and tracking project timelines
Benefits
This role offers the chance to lead creative vision at scale, influence brand perception globally, and develop both personally and professionally through leadership responsibilities. You’ll work at the intersection of brand, product, and digital innovation, with opportunities to shape long-term design strategy and nurture emerging creative talent.
