Responsibilities
- Owning ensuring revenue is delivered predictably for the business through retention marketing efforts
- Using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery
- Proactively communicating the rationale behind our approach and connect the dots between forecasts and the emails/sms/direct mail etc that are sent out
- Building confidence and deepening trust, ensuring our clients feel supported and understood every step of the way
- Standing as a zealous advocate and representative of CTC's unique approach to retention and its accompanying tools
- Leading with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness
- Thriving on challenges, taking ownership of outcomes, and being committed to building, optimizing, and scaling high-performance marketing strategies
- Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters
- Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
- Ensuring alignment with the client vs the forecast & strategy
- Ensuring above benchmark client satisfaction rate feedback
- Ensuring following the Prophit system execution to 100% within the timeline required
- Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail
- Being a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines
- Sending daily performance updates to the client
- Ensuring alignment across Strategy and Forecast with the client for every week of the month
- Providing weekly updates via Slack
- Reporting where required, collaborating with Growth Strategists and Media Buyers
- Contributing your learnings back to the system for feedback and continuous improvement
- Contributing & collaborating in ideas and learning across teams
- Contributing to ideas and learning in future company content production
- Overseeing the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications
- Writing briefs and ensuring the rest of the team is able to execute on it
- Completing reports with a high degree of accuracy, checking against multiple data points
- Analyzing metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide
- Collaborating with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment
- Ensuring the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams
- Staying updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance
- Consulting clients and solving business problems, far beyond the email platform
- Prioritizing the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses
Additional Information
- You must be able to consult clients and solve business problems, far beyond the email platform
- Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses
