ICUC (Dentsu Creative) is looking for a Project Manager, Marketing Data & AdTech to lead complex, cross-functional marketing data and AdTech projects from start to finish. You will manage a mix of evergreen data products and seasonal initiatives, serving as the key point of coordination.
What You'll Do
- Create and maintain creative project plans, tracking task flow between creative team and internal clients.
- Monitor intermediate and long-term deadlines and key milestones to ensure timely execution.
- Drive and participate in kickoff and follow-up meetings, clarifying goals and identifying approvers.
- Research outstanding questions and gather missing information from creative, marketing, and merchandising groups.
- Work with offshore team to drive executions and provide support for enquiries.
- Lead all phases of a project's life cycle, from defining business need to rolling out the project.
- Navigate handoffs between Media, Measurement, AdTech, BI, and IT, ensuring alignment and clarity.
- Collaborate with stakeholders to define requirements, build capacity, and manage timelines.
- Serve as a subject matter expert and perform research and/or analysis within assigned projects.
- Establish and report on metrics of assigned projects to gauge business value.
What We're Looking For
- Bachelor’s or Master’s degree in Statistics, Data Science, Analytics, Mathematics, Economics, or a related field.
- 8+ years of experience in Analytics, Data Science, Project Management.
- Must be legally permitted to work in the United States.
- Thorough understanding and work experience with SQL/Google Cloud Platform (GBQ), Tableau, and Python.
- Strong analytical skills including Marketing analysis and ability to generate insight from large and complex data sets.
- Strong Domain knowledge of Retail, CPG, and Supply chain.
- Strong understanding of Jira configurations: workflows, permissions, issue types, and custom fields.
- Strong project management skills.
- Solid understanding of AdTech and how marketing data flows through an organization.
- Experience working with marketing teams, data products, and cross-functional stakeholders.
- Ability to work onshore/onsite, supporting EST hours.
- Familiarity with MTA, MMM, and other marketing measurement tools.
- Experience managing data integrations and dashboarding projects.
- Comfort working in fast-paced environments with shifting priorities.
- Analytical; Extensive knowledge of statistical methods and modeling.
- Proven success in increasing management roles, handling multiple projects with competing deadlines.
- Ability to assimilate extensive amounts of detailed data, analyze and summarize vast amounts of information.
Nice to Have
- GenAI competencies.
Technical Stack
- SQL, Google Cloud Platform (GBQ)
- Tableau, Python, Jira
- Marketing measurement tools (MTA, MMM)
Benefits & Compensation
- Compensation: $94,000-$152,375
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Work Mode
This is a remote position open to candidates in Georgia, USA. The role is local-country and supports EST hours.
Dentsu is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.


