Barranquilla, Colombia; Bogota, Colombia; Medellin, Colombia; Mexico City, Mexico Hybrid

WPP Media is hiring a Programmatic Senior Executive, GOC

About the Role

Lead programmatic media initiatives within a centralized global team, working closely with agency partners and clients to plan, execute, and optimize performance-driven campaigns using advanced data and technology platforms.

Responsibilities

  • Manage end-to-end programmatic campaign delivery for global clients
  • Collaborate with agency teams to define media strategies aligned with client goals
  • Optimize real-time bidding strategies across multiple demand-side platforms
  • Monitor campaign performance and deliver actionable insights to stakeholders
  • Ensure adherence to brand safety, data privacy, and compliance standards
  • Leverage audience data to enhance targeting precision and campaign effectiveness
  • Coordinate with trading desks and technology partners for seamless execution
  • Develop performance reports and present findings to internal and external teams
  • Stay current with digital advertising trends, tools, and programmatic innovations
  • Support onboarding of new clients and transition of existing campaigns
  • Troubleshoot technical issues related to ad serving, tracking, and delivery
  • Maintain documentation for processes, workflows, and campaign setups
  • Work with cross-functional teams to implement scalable media solutions
  • Identify opportunities to improve operational efficiency and service quality
  • Contribute to the development of best practices for programmatic buying

Nice to Have

  • Certification in digital media or programmatic advertising
  • Experience with global clients across multiple regions
  • Familiarity with header bidding and programmatic guaranteed deals
  • Knowledge of identity resolution in a cookie-less environment
  • Background in media trading or performance analytics

Compensation

Competitive salary based on experience

Work Arrangement

Hybrid working model available

Team

Global Operating Center team focused on programmatic media solutions

About the Team

This role is part of a centralized Global Operating Center delivering media services at scale. The team supports multiple agencies and clients by providing specialized programmatic expertise, ensuring consistency, efficiency, and innovation in campaign execution.

Technology Environment

Work across leading programmatic platforms including The Trade Desk, Google DV360, and Amazon DSP. Use of data onboarding tools, identity solutions, and analytics platforms to drive campaign performance.

Available for qualified candidates

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About company
WPP Media
WPP Media is WPP's AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalization at scale. It operates through the WPP Open platform and Open Intelligence, helping clients see exactly where, how, and why their media investments are working.
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Job Details
Department Global Operations Centre (GOC)
Category other
Posted 5 hours ago