Buynomics is hiring a Product Marketing Specialist (m/f/d) to drive growth through targeted campaigns, compelling content, and structured learning programs. You will play a key role in executing our go-to-market strategy and enabling both our customers and internal teams.
What You'll Do
- Plan, execute, and optimize account-based marketing (ABM) campaigns in collaboration with the growth marketing team, leveraging email, paid media, and dedicated content.
- Partner closely with the sales team to craft personalized outreach strategies for high-value accounts.
- Monitor ABM performance metrics and apply insights to continuously refine campaign strategies.
- Lead the creation of impactful product content such as case studies, landing pages, email copy, blog posts, and product or industry one-pagers.
- Ensure alignment between product messaging and all marketing content, delivering clear value to target audiences.
- Produce content rooted in a deep understanding of our ideal customer profile (ICP) and industry trends.
- Conduct market research to support go-to-market strategies, product positioning, and expansion into new verticals and geographies.
- Utilize data and analytics to optimize content and campaigns.
- Own the end-to-end design and delivery of structured learning paths tailored to clients and internal stakeholders.
- Collaborate with subject matter experts to develop high-quality course materials, scripts, and assessments.
- Partner with clients to create customized educational programs for key accounts.
- Analyze learner engagement and feedback to iterate and enhance educational content continuously.
What We're Looking For
- 2–3 years of experience in product marketing.
- Demonstrated success in executing or supporting marketing campaigns.
- Exceptional writing and storytelling abilities.
- Strategic thinker with a hands-on execution mindset.
- Strong collaborator with a data-driven approach.
Nice to Have
- B2B SaaS background.
- Familiarity with learning management systems (LMS) or educational content development.
Benefits & Compensation
- A vibrant, international, and diverse work environment.
- A dedicated learning budget to support your professional growth and development.
- Local language lessons (Germany and Spain).
- Health and fitness benefits (Germany and Spain).
- Personal and professional growth opportunities.
- Regular company events.
Work Mode
This is a hybrid role based in the EU, with primary offices in our Cologne HQ and Barcelona office.
Buynomics is proud to be an equal opportunity employer that does not discriminate based on race, color, language, origin, disability, age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions.
