Ethos is hiring a Product Marketing Manager, Team Lead

Happy Money is hiring a Product Marketing Manager, Team Lead responsible for developing go-to-market strategies, leading launch execution, and creating product positioning and messaging. You will manage one Associate PMM while owning strategic launches and operating with high autonomy.

What You'll Do

• Develop product positioning and messaging based on customer insights, market research, and product value.
• Define and maintain ICPs, user personas, and buyer personas using customer data and interviews.
• Build and execute GTM strategies for critical cross-functional launches, owning end-to-end execution.
• Partner across Product, Growth, Creative, and Customer Success to align stakeholders and drive launch readiness.
• Own launch measurement: define success metrics, monitor performance, capture insights, and iterate.
• Serve as the internal advocate for the product and end user and act as a go-to expert for assigned product areas.
• Manage and develop an Associate PMM through goal setting, 1:1s, performance feedback, and career development.

What We're Looking For

• 5+ years of product marketing experience (SaaS or tech preferred).
• Proven ability to build and execute GTM plans end-to-end, including complex cross-functional launches.
• Strong positioning and messaging skills with excellent writing and editorial judgment.
• Strong internal communication skills, both written and verbal, with ability to lead meetings and share updates.
• Data-informed marketer: able to define success metrics, interpret performance, and iterate post-launch.
• Familiarity with analytics tools (Google Analytics, Amplitude, Tableau, or similar).
• Experience with lifecycle channels and tools (email and in-app messaging such as Braze, Beamer, Appcues, or similar).
• Strong project management and stakeholder leadership, comfortable operating with ambiguity and minimal oversight.
• 1+ years people management experience (or demonstrated experience leading and developing junior marketers in a formal capacity).

Nice to Have

• Working knowledge of selling on Amazon preferred (TikTok Shop and Walmart a plus).

Technical Stack

• Google Analytics, Amplitude, Tableau, Braze, Beamer, Appcues

Team & Environment

Manages one Associate PMM (1 direct report). Reports to the Senior Group Product Marketing Manager.

Benefits & Compensation

• Flexible Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave
• Compensation: $100k-$115k CAD ($105k-125k USD)

Work Mode

This is a remote position open to candidates in Toronto and the US.

Helium 10 is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.