About the Role
Lead the development and execution of marketing strategies for product launches, ensuring alignment with customer needs and market opportunities across international regions.
Responsibilities
- Define messaging frameworks tailored to diverse customer segments
- Collaborate with product teams to shape positioning and launch plans
- Develop campaign strategies to increase product awareness and adoption
- Conduct market research to identify customer pain points and trends
- Create sales enablement tools including battle cards and product sheets
- Lead cross-functional initiatives across engineering, sales, and support
- Analyze competitive landscape and articulate differentiators
- Manage timelines and deliverables for integrated marketing campaigns
- Support public relations and analyst relations efforts
- Translate technical product features into customer benefits
- Drive demand generation through targeted digital campaigns
- Measure and report on marketing performance using key metrics
- Work closely with regional teams to adapt messaging locally
- Ensure brand consistency across all marketing materials
- Participate in long-term product marketing roadmap planning
- Facilitate training sessions for internal stakeholders
- Identify use cases that highlight product value
- Engage with open-source communities to amplify reach
- Coordinate with design teams to produce compelling visuals
- Maintain product marketing documentation and repositories
- Advocate for customer feedback in product development
- Support executive communications around product milestones
- Manage external agency partners when required
- Stay current on industry developments and emerging technologies
- Promote thought leadership through webinars and content
Compensation
Competitive compensation package offered
Work Arrangement
Remote (Worldwide)
Team
Team of over 1200 members operating in a remote-first environment
Why This Role Matters
This position plays a key role in shaping how new products are introduced and perceived in global markets, directly influencing customer engagement and business growth through strategic marketing initiatives.
What We Value
We prioritize clear communication, initiative, and the ability to thrive in an autonomous, globally distributed work environment without rigid hierarchies.
Not applicable due to fully remote global hiring
