FourthRev is seeking a Product Marketing Director to lead go-to-market strategy and execution for a portfolio of career programs in the digital learning and EdTech space. You’ll blend strategic and operational work, leveraging AI tools and deep customer insight to build conversion-focused campaigns and manage a team.
What You'll Do
- Manage a team of product marketing managers.
- Manage partnerships with top-tier university partners.
- Own the go-to-market strategy for new products and partnerships from end to end.
- Define clear, compelling product positioning and messaging using insight.
- Be the voice of the customer, using Jobs to Be Done theory and qualitative/quantitative insight to shape campaigns and content.
- Use AI tools to build workflows that accelerate execution while maintaining high-quality output.
- Spot opportunities others don’t — like turning sales call transcripts into messaging direction or surfacing friction points from drop-off data.
- Collaborate cross-functionally to deliver performance-driven campaigns, landing pages, and ads that convert.
- Map and optimise the user journey, applying conversion best practices and funnel thinking.
- Support internal and partner sales teams with the right enablement tools and materials.
- Analyse performance across touchpoints and iterate fast based on insight.
What We're Looking For
- Proven experience in product marketing — ideally from tech, SaaS, consumer, or fast-growth sectors.
- Track record of taking new products or services to market and hitting commercial goals.
- A portfolio of work that demonstrates how you’ve used AI tools to scale your impact.
- A builder’s mindset — you get things done, plug gaps, and move fluidly between strategic and executional work.
- Strong grasp of customer research methodologies, especially Jobs to Be Done.
- Exceptional communicator — equally comfortable writing ad copy, briefing design, or building stakeholder buy-in.
- A bias for insight-driven action, and a love of working in the grey until you find clarity.
- Strong project management skills and fluency in tools like ClickUp or Asana — but you don’t let process get in the way of performance.
- An obsession with growth — you care about results, test relentlessly, and know that the difference is in the details.
Nice to Have
- Proven experience managing a marketing team, preferably in a remote, global environment.
Technical Stack
- ChatGPT, Claude, Make, Zapier, customGPTs, ClickUp, Asana
Team & Environment
You will manage a team of product marketing managers.
Benefits & Compensation
- Flexibility of remote-first work
- Real ownership over projects
- Competitive Salary
Work Mode
This is a remote position for a global team.
FourthRev is an equal opportunity employer.
