London, UK Hybrid Employment

Viator (a Tripadvisor company) is hiring a Principle Product Marketing Specialist

Requirements

  • 3-5 years of experience in product marketing, content marketing, or a related discipline, preferably in SaaS, B2B, or travel technology
  • Genuinely curious about how AI search and LLMs work — you've thought about how tools like ChatGPT, Perplexity, and Gemini decide what to surface, and you want to build content that wins in that environment
  • Experienced in creating bottom-of-funnel content — how-tos, feature guides, comparison pages, decision-stage explainers — that drives real conversion
  • Comfortable scripting and briefing video content; bonus if you've managed short-form explainer video production end-to-end
  • Strong writer with the ability to produce clear, structured, benefit-led copy across formats — from long-form guides to concise feature explainers
  • Analytical and data-driven — you use performance data to understand what's working and iterate quickly
  • Familiar with AI content tools and comfortable using them to scale output without sacrificing quality (e.g. Perplexity, Notebook LM, ChatGPT, Jasper or equivalent)
  • Self-directed and comfortable managing multiple projects in a fast-moving environment
  • Highly collaborative — you know that great content requires close partnership with product, engineering, and sales

Nice to Have

  • Experience with SEO and structured content for search (schema, FAQs, entity-based SEO)
  • Familiarity with how AI Overviews, featured snippets, and LLM training data intersect with content strategy
  • Experience in travel tech or marketplace platforms
  • Hands-on experience with tools like Mixpanel, GA4, or similar for content performance tracking

Benefits

  • Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
  • “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
  • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
  • Donation matching. Give back? Give more! We match qualifying charitable donations annually.
  • Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
  • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
  • Travel perks. We believe that travel is employee development, so we provide discounts and more.
  • Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
  • Health benefits. We offer great coverage and competitive premiums.
  • Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

Work Arrangement

Hybrid

Additional Information

  • We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com. If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!
Required Skills
product marketingcontent marketingor a related disciplinepreferably in SaaSB2Bor travel technologySEOstructured content for searchhow AI Overviewsfeatured snippetsLLM training data intersect with contravel tech or marketplace platformstools like MixpanelGA4or similar for content performance track product marketingcontent marketingor a related disciplinepreferably in SaaSB2Bor travel technologySEOstructured content for searchhow AI Overviewsfeatured snippetsLLM training data intersect with contravel tech or marketplace platformstools like MixpanelGA4or similar for content performance track
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About company
Viator (a Tripadvisor company)
Viator is the leading marketplace for travel experiences, offering over 300,000 travel experiences worldwide.
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Job Details
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Posted 2 hours ago