Remote (Global)

Ethos is hiring a Principal UX Strategist – Consumer Web Experiences

About the Role

TensorOps is hiring a Principal UX Strategist – Consumer Web Experiences to lead end-to-end user experience strategy for large-scale, consumer-facing web ecosystems. You will translate business objectives, customer insights, and technical constraints into intuitive and accessible experiences for a global audience.

What You'll Do

  • Define and evolve the holistic UX vision, principles, and north-star experiences for consumer-facing web products.
  • Lead the end-to-end redesign of complex web journeys, targeting measurable outcomes like improved conversion and reduced drop-off.
  • Analyze user needs and technical feasibility to recommend effective UX approaches within timelines and budgets.
  • Conduct competitive research, heuristic reviews, and user studies to identify opportunities and pain points.
  • Create journey maps, personas, and frameworks that connect user behavior to business impact.
  • Establish measurable UX success criteria and use data to guide decisions and validate hypotheses.
  • Advocate for accessible, scalable, performant, and user-centered experiences across digital surfaces.
  • Research and model how users navigate and consume content across web platforms.
  • Create and maintain sitemaps, user flows, taxonomy frameworks, metadata structures, and navigation models.
  • Ensure content hierarchy and IA decisions support discoverability and ease of use.
  • Lead creation or evolution of enterprise-level design systems, including tokens, components, and accessibility standards.
  • Partner with engineering to implement scalable frameworks and enforce consistency through tools like Storybook, linters, and governance.
  • Establish usage guidelines, adoption plans, and success metrics for system maturity.
  • Collaborate with engineering, analytics, product, content, and marketing teams to ensure cohesive experiences.
  • Present UX strategies and research findings to senior leadership audiences.
  • Influence roadmaps and business decisions by introducing clarity, frameworks, and data-backed reasoning.
  • Navigate executive pushback using customer insights and UX principles.
  • Define standards for accessibility (WCAG), performance, usability, and content quality.
  • Build and maintain UX governance assets such as guidelines, playbooks, and pattern libraries.
  • Partner with operations and vendor management to ensure external partners align with UX standards.
  • Educate non-UX stakeholders on modern UX best practices and the value of customer-centered design.
  • Communicate design decisions with strong storytelling, clarity, and principled reasoning.
  • Provide an informed point of view on what constitutes quality for large-scale consumer web experiences.

What We're Looking For

  • Bachelor’s degree in Human-Computer Interaction, Computer Science, Design, or a related technical field.
  • 10+ years of UX/UI design experience for web-based digital products.
  • Proven success leading end-to-end redesigns of complex journeys with measurable improvements.
  • Strong expertise in: User research, Information architecture, Design systems and component frameworks, Responsive UI patterns.
  • Experience collaborating in cross-functional environments with product, engineering, analytics, and content teams.
  • Strong communication, storytelling, and leadership skills—especially when influencing senior audiences.
  • Ability to translate complex requirements into clear, simple, elegant interface designs.
  • Track record of sustained ownership of a major product, journey, or surface for multiple years.

Nice to Have

  • Experience designing for large-scale consumer web ecosystems or multi-locale digital platforms.
  • Familiarity with AI-powered UX patterns (personalization, conversational interactions, intelligent recommendations).
  • Experience conducting A/B tests and working with experimentation or UX measurement frameworks.
  • Expertise in accessibility standards (WCAG), performance optimization, and content strategy.
  • Experience contributing to or building enterprise-level design systems.
  • Background in front-end development or prototyping using HTML/CSS/JavaScript or equivalent tools.
  • Experience with consumer tech, hardware platforms, or multi-region sites with complex content and scalability requirements.

Technical Stack

  • Storybook
  • HTML/CSS/JavaScript

Team & Environment

Cross-functional collaboration with product, engineering, analytics, content, and marketing teams.

Benefits & Compensation

  • Medical, dental, and vision coverage
  • Flexible Spending Account
  • 401k program
  • Competitive PTO offerings
  • Parental Leave
  • Opportunities for professional growth and development
  • Compensation: $100,000 to $120,000 USD/annually (Washington state range)

Work Mode

This is a remote position.

Blueprint Technologies, LLC (TensorOps) is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law.

Required Skills
StorybookHTMLCSSJavaScriptUX StrategyUser ResearchInformation ArchitectureInteraction DesignPrototypingUsability TestingDesign SystemsAccessibilityFigmaAdobe Creative Suite
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About company
Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. It offers instant, accessible life insurance products with a seamless online process requiring no medical exams.

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Job Details
Category design
Posted 4 months ago