Remote Talent LATAM is looking for a PPC Specialist to manage and optimize paid advertising campaigns across multiple digital platforms. You will improve campaign performance through data analysis, conversion tracking, and continuous optimization in a remote-first environment.
What You'll Do
- Create, launch, and manage digital advertising campaigns from setup through reporting.
- Manage campaigns primarily on Google Ads, with potential exposure to platforms like Meta, LinkedIn, and Bing.
- Monitor campaign performance and make adjustments to improve results, including audience targeting, ad creative, and bid strategies.
- Conduct routine performance reviews for assigned client accounts.
- Analyze campaign performance metrics and identify opportunities for improvement.
- Implement and maintain conversion tracking using Google Analytics, Google Ads, and Google Tag Manager.
- Ensure accurate tracking of conversions, including form submissions, phone calls, and purchases.
- Use campaign data to inform optimization strategies and reporting.
- Provide regular performance insights and clear talking points to account managers.
- Participate in internal meetings and collaborate with team members on campaign strategy.
- Maintain timely communication through email, chat, and project management tools.
What We're Looking For
- Minimum of 3 years of experience in digital marketing, with a strong focus on Google paid advertising.
- 1+ year of experience managing campaigns targeting the US market.
- Strong understanding of digital advertising performance metrics and campaign optimization strategies.
- Experience with digital marketing tools including Google Ads, Google Analytics, Google Tag Manager, SEMRush, and CallRail.
- Solid understanding of conversion tracking and attribution across digital campaigns.
- Ability to analyze campaign performance data and translate insights into actionable optimizations.
- Advanced English proficiency for professional communication and reporting.
Nice to Have
- Google Ads and Google Analytics certifications.
- Experience managing campaigns on additional platforms such as Meta (Facebook/Instagram), LinkedIn Ads, or Microsoft Ads.
Technical Stack
- Google Ads, Google Analytics, Google Tag Manager, Ads Offline Editor
- Search Console, Data Studio / Looker Studio, SEMRush, CallRail, Unbounce
- Meta (Facebook/Instagram), LinkedIn Ads, Microsoft Ads
Team & Environment
You will work closely with internal teams, particularly account managers, in a culture that values collaboration, transparency, and continuous learning.
Benefits & Compensation
- Unlimited Paid Time Off (PTO)
- Sick Days
- Parental Leave
- Compensation: $3,000+ (Negotiable based on experience and fit)
Work Mode
This is a fully remote position open to candidates located in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, or Venezuela.
Remote Talent LATAM is an equal opportunity employer.
