WATI.io is looking for a Performance Marketing Specialist to own the execution of our global Google Paid channel. You will be responsible for managing our Google Ads accounts and driving performance through data-informed strategies.
What You'll Do
- Manage the day-to-day operations of Google campaigns
- Run A/B tests on landing pages to improve Quality Scores and Conversion Rates
- Build and refine audience lists to target high-value B2B buyers
- Track daily and weekly performance metrics, providing actionable insights to the Performance Lead
What We're Looking For
- 1-3 years of experience in Paid Social (Meta/LinkedIn preferred)
- Understanding of the B2B buyer journey and how to use content to nurture leads
- Strong copywriting skills for ad captions and headlines
- Experience with video ads and creative testing
Team & Environment
You will report directly to the Performance Lead.
